Product Marketing Manager, Interactive Ad Experiences at Facebook
Menlo Park, CA, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
 
Facebook is seeking an individual who is passionate about technology, product development and growth for mobile and digital video. This position will be responsible for helping to shape product roadmaps and execute against global launch plans to bring interactive advertising experiences to market. The focus of this role is with the Facebook App Monetization Product Marketing team and is on developing and scaling interactive advertising formats for marketers on Facebook.

The successful candidate is both data-driven and has the ability to synthesize market trends in the digital and mobile advertising market and related business models, and can effectively work with colleagues across the company to drive results. This product marketing role is focused on the inbound phase of product marketing with large and small direct advertisers, media and creative agencies as well as the initial phases of outbound product marketing. Inbound product marketing responsibilities include foundational analysis to identify market needs by producer segment, opportunity sizing, gathering deep feedback from internal and external stakeholders, being the “view of the advertiser” and running alpha and beta testing processes. Outbound product marketing responsibilities include leading launch planning including associated messaging and positioning. This role is highly cross-functional and will work closely with the Product, Engineering, Analytics, Sales, Communications and Research teams and across Facebook and Instagram teams.

This is a full-time position based in Menlo Park, California.
RESPONSIBILITIES
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    Drive product strategy bridging short-term execution and long-term vision
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    Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
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    Analyze product performance, synthesize customer feedback and advocate improvements
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    Quarterback go-to-market efforts globally to support product launches and scaled adoption
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    Manage comprehensive, cross-functional activities including betas, positioning, policy and product documentation
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    Partner with the Product Management, Research, Engineering, Sales, Communications and other key teams
MINIMUM QUALIFICATIONS
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    7+ years experience with 3+ years experience working in a product marketing, management consulting, product strategy or equivalent function (partnered with product management and/or engineering to represent market requirements)
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    BA/BS degree
PREFERRED QUALIFICATIONS
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    Management consulting experience in advertising or media businesses
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    Digital advertising experience including understanding of digital advertising models both in the U.S. and globally
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    Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
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    Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact
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    Quantitative analytical ability and communication skills
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    MBA
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