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Consumer Product Marketing Lead, Connections Integrity
Menlo Park, CA, US
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We're looking for an experienced Product Marketing leader to take the helm of our Connection Integrity team and support and delight our global community. The mission of our Connection Integrity team is to make the Facebook App better for people, content partners, and advertisers by minimizing bad experiences and shaping a healthy public content ecosystem. You and your team will be responsible for understanding the target consumer, influencing product strategy, driving go-to-market planning, and shaping the integrity narrative and brand for the Facebook App and Facebook’s News Feed -- the first product over 2 billion people experience when they open the Facebook App.
The right person for this role is an effective, strategic and thoughtful consumer product marketing leader. If you're analytical, creative, deeply care about product and consumers, and are passionate about the intersection of technology and society, then we'd love to meet you.
This is a full-time position based at our headquarters in Menlo Park.
Lead a high-performing team of product marketers
Shape overall product narrative and develop marketing strategies that achieve product and marketing goals
Influence product strategy and in-product communications through relevant consumer and product insights, driving alignment across teams when needed
Develop core product positioning and messaging for key Integrity products and features, considering value proposition, target audience, competitive landscape, and other factors
Lead and coordinate cross-functional teams (including product, communications, legal and policy stakeholders) to deliver integrated marketing moments
Collaborate closely with Product Management, PR, Design, Data Science and other cross-functional teams to determine effective launch strategies, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and affinity
Ensure our consumer marketing is contextually relevant for policy makers, consumers, news media, governments and advocates
Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
Flex between strategic and tactical/executional responsibilities
BA/BS degree in Business, Marketing, Social Sciences or similar area of study
10+ years of experience in marketing
3+ years of people management experience
Consumer product marketing experience
Experience utilizing insights and data to drive decisions and measure results
Experience building relationships with, presenting to and influencing stakeholders at all levels of an organization
Experience working in matrixed environments that require influencing cross-functional teams, often with different goals or incentives
MBA, MA in Public Policy or social sciences, or JD
Experience in policy, politics, or news media
Experience in the Internet and/or technology industry
Fast-paced start-up or campaign experience
International marketing or business experience
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at
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