North America Social Media Manager, Global Business Marketing at Facebook
Menlo Park, CA, US
Facebook is looking for an experienced Social Media Marketing Manager to help manage social strategy and presence in North America for Facebook Business and related business brands across all social channels. The ideal candidate is a bold, creative, and strategic marketer; and they excel at media strategy and planning, developing a brand voice across social channels, inspiring and educating customers with creative content and experiences, channel operations, analytics and working cross-functionally. They’ll also possess strong communication skills, a passion for Facebook, and an understanding of how Facebook’s marketing solutions align with businesses’ needs.
RESPONSIBILITIES
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    Develop a social strategy for Facebook's Business brands in North America including Facebook Business, Instagram Business, WhatsApp Business, Messenger Business, FBIQ, Blueprint and more.
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    Define a system for managing Facebook Business’s North American social media presence including planning, calendaring, creative development, publishing, moderation, measurement, and reporting.
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    Understand our core audiences, what motivates them, and how to leverage social media to influence their hearts and minds.
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    Develop a voice, tone and personality consistent with the Facebook Business brands across our social media channels.
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    Partner with other marketing teams in North America to develop engaging content tailored for social channels and create socially-driven integrated marketing campaigns.
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    Partner with product, communications, creative and other cross-functional partners to inform the regional strategy. Act as primary liaison to educate internal partners on the power and potential of social media.
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    Partner with central teams in developing shared tools, systems, and infrastructure required for publishing and monitoring content, moderating comments and sentiment, and measuring impact.
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    Manage agency and partner relationships integral for delivering impact through social channels.
MINIMUM QUALIFICATIONS
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    Bachelor's degree
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    6+ years of experience in digital marketing or social media marketing
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    Knowledge of social media ecosystems, tools, platforms and best practices
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    Experience managing social media and creating social content
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    Experience working with cross-functional partners towards a goal
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    Experience leading and managing projects from start to finish
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    Experience improving internal processes and creating structure within an organization
PREFERRED QUALIFICATIONS
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    Experience managing social media in tech and in B2B
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.