Regional Industry Marketing Lead at Facebook
Menlo Park, CA, US
Facebook’s Global Industry Marketing team is actively seeking a full-time and experienced marketing professional who will drive marketing initiatives on a global scale and lead a team to oversee Facebook's strategic industry presence with business, marketing and advertising audiences.
The individual who ultimately steps into this role must possess management, organizational and communications skills and a strategic and creative marketing mindset. The Regional Industry Marketing Lead must be someone one who is a self-starter and thrives in a fast-paced and entrepreneurial environment. They should possess a strong work ethic, as well as a genuine enthusiasm for marketing and, above all else, the Facebook mission.
This position reports into the Head of Global Industry Marketing, and oversees a global team of seven Industry Marketing Managers, including five direct reports. This position is full-time and is based in our New York or Menlo Park offices.
RESPONSIBILITIES
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    Industry Marketing Liaison:
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    Internal expert on what's happening in the industry, sharing this information across the business
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    Internal POC for industry relationships, particularly those executives who participate on boards and/or various committees
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    Collaborates with event marketing peers on major industry events to ensure we ideate and negotiate as one cohesive team
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    Works with executives who participate on relevant industry boards to ensure Facebook is represented as the strongest marketing platform in the world
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    Managing a global team, covering all regions: NA, LATAM EMEA, APAC
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    Internal Presenter Management:
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    Manage an external agency team who work closely with Facebook executives to place them across global industry stages
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    Partner with Industry Thought Leadership team to develop and prioritize a thought leadership strategy that supports internal stakeholders and overarching Global Business Marketing goals
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    Work closely with stakeholders to build content that is aligned with our brand strategy and marketing communications team, ensuring we are telling a consistent story across all our Facebook Family
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    Primary liaison with internal teams, ensuring presenters are ready, have all correct messaging and PR points, have been briefed by all teams and are prepped for engagements
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    Presenter Program:
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    Build, manage and scale the global program, including robust presenter training
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    Creating a robust engagement program by identifying relevant industry opportunities
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    Create an internal presenter program that will not only elevate the profiles of Facebook's current measurement thought leaders, but will also prepare Facebook's next generation of measurement presenters
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    Ensure the Global Industry Marketing team is always aware of (or ahead of) the current state of the industry
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    Manage the Global Industry Marketing team's presenter database
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    Partner closely with the broader Global Business Marketing team to infuse priorities and messaging into all engagement opportunities
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    Program Management:
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    Partner Center
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    Awards:
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    Identify relevant award opportunities to celebrate great work with the industry
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    Prioritize which award programs are relevant and drive the most exposure (externally) and reward (internally)
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    Submit completed entries after working internally to curate all requisite assets
MINIMUM QUALIFICATIONS
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    10+ years of industry marketing experience in the advertising, agency, association, marketing technology, or media landscape
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    Experience in the marketing industry and knowledge of the competitive landscape
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    Experience in developing, producing and scaling industry marketing programs (identifying and securing engagements, developing and driving strategic positioning and messaging, etc.)
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    Experience in managing an editorial calendar and pitching ideas and stories
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    Experience in managing a PR agency
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    Experience in managing a global team
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    Experience working cross-functionally and building relationships with stakeholders
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    Experience delivering feedback to leadership
PREFERRED QUALIFICATIONS
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    Experience with negotiation
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    Experience working autonomously
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    Experience multitasking leadership of several programs simultaneously
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.