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Senior Product Marketing Manager
Sunnyvale, CA, US
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Do you love both technology and marketing? Are you comfortable getting hands-on with data and software while also defining strategy and creating extensive Go-To-Market (GTM) plans to make the world’s best brands your customers? Do you love to learn new things and do things you’ve never done before?
LeanData is looking for a Senior Product Marketer who can become an in-depth product expert in the sales planning and execution space and define the GTM strategy for one of LeanData’s new products.
As Senior, Product Marketing Manager you’ll also be responsible for working closely with Product, Sales, and Customer Success teams to define the ecosystem that will be needed to launch the product as well as drive adoption post-launch. You’ll be a strong collaborator across multiple functions and a good storyteller. We’re excited about candidates who are result-oriented and know how to create value in a fast-paced and high performing team.
What you’ll be doing:
Market research to develop in-depth understanding of the sales/revenue planning space
Interview customers to define pain points and future product roadmap with Products team
Clearly articulate the GTM strategy and tactics for this product line
Define and execute strategic marketing initiatives with other Marketing team members
Create supporting sales toolkit and offer sales enablement sessions to prepare Sales and CS for product and / or feature launches
Work with the Product, Solutions Consulting, and Customer Success teams to drive adoption and upsell for the new module
Develop thought leadership that enhances LeanData’s position in the sales planning space
Qualifications (you must have):
5+ years of product marketing experience
Experience in sales planning & management or sales operations
Proven experience in content creation—including blog posts, decks, videos,
etc.— for the marketing of products to sales & marketing audience
Excellent written and oral communication/presentation skills, including the ability to create effective presentations; Ability to present complex technical solutions in a clear and convincing way
Curiosity about the “how” of technology to tell compelling stories about the“why”
About you (we’d like you to have):
Hands-on experience with sales and marketing tools (like Salesforce)
LeanData provides the market’s leading Revenue Ops platform enabling high-growth B2B companies to improve the buyer experience and accelerate time to revenue. As the leader in Lead-to-Account Matching, Routing and Marketing Attribution solutions, LeanData stands at the center of CRM, connecting the right data to the right people at the right time across the go-to-market process.
Why work at LeanData:
LeanData covers employee insurance premiums up to 90%.
10 company holidays
Commuter benefits for Caltrain
Laptop vesting program
Snacks and drinks provided daily
We warmly welcome into the LeanData family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.
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