Product Marketing Manager at Boku
San Francisco, CA, US / San Jose, CA, US

About Boku:

Incorporated in 2008, Boku is one of the world’s leading providers of carrier billing and mobile identity solutions. Using nothing more than a user’s mobile phone, Boku’s technology can verify a user’s identity, execute a payment, or provision a new service, radically simplifying common, everyday mobile interactions between consumers and businesses. This is possible because Boku’s platform can access the internal billing, identity, and sales systems of mobile operators globally. Businesses who utilize Boku’s platform include major brands such as Apple, Google, Microsoft, Sony, Facebook, Spotify, Netflix, Paypal, Experian, Fiserv, Western Union, Uber, and Discover. Boku was originally financed through top-tier investors including Andreessen Horowitz, Benchmark, DAG Ventures, Index Ventures, Khosla Ventures and NEA. Today, Boku is publicly traded on the AIM Market of the London Stock Exchange (AIM: BOKU.L)

 We’re a small company, but we have a global reach. We work face-to-face with colleagues and collaborate across disciplines. But our clients, partners and operations are all over the world. Boku is a busy, exciting, and demanding place to work, but it’s the people that make the company. The mix of cultures, viewpoints, and experiences are vital for a global company like ours and every person’s contribution is valued. If you are looking for a new challenge in an exciting, innovative and international working environment, we are the ideal company for you.

About the Role:

If you’re excited to drive the next era of growth and build a new business from the ground up, this is the perfect role for you! In this role, you’ll go from strategy to action and make a major impact on Boku's ambitions in the mobile payments and identity verification space. Working across the entire Boku Payments and Boku Identity product suite, you will lead both named-account-focused launches and cross-functional marketing campaigns to build a sustainable and scalable high-growth enterprise business. You will also lead Boku's content marketing efforts, including development of presentations, blog posts, case studies, whitepapers, research studies, and other sales collateral that can be employed across all stages of the customer journey.

By partnering closely with Product Development & Sales, you will establish a continuous feedback loop (encompassing customer input, market trends, and competitive factors) to influence the product development roadmap. Do you love to design and implement integrated marketing campaigns across owned, paid, and earned media channels? Do you get excited to strategize around why, when, and how each channel should be used? Does collaborating with Sales to scale enablement globally keep you up at night? If so, apply and join a team that’s helping shape Boku!

You will:

  • Develop strategic positioning for Boku's mobile payments and identity verification, based on a deep understanding of customer needs, product roadmap, market trends, and competitive forces.
  • Create messaging and develop content that fits the audience persona and buyer journeys and manifest it in creative ways across the right marketing tactics and programs.
  • Architect and execute product launches across cross-functional teams (spanning Product, Marketing, Support, Sales) that are iterative and measurable.

Qualifications:

  • 3-5+ years of product marketing experience at SaaS companies - strong preference for mobile payments and identity verification specialty - targeting mid-market or enterprise-grade customers
  • SaaS product marketing experience, preferably in a high growth environment
  • Deep understanding of the mobile commerce ecosystem - key technologies, mobile network operators, mobile payments providers and digital identity verification platforms
  • An analytical mindset to create, test, and refine hypotheses
  • Ability to synthesize insights and complex ideas into simple succinct narratives
  • Portfolio of created content (including but not limited to: GTM frameworks; PowerPoint presentations; case studies; whitepapers; research; blog posts or other written copy)