Product Marketing Manager, EMEA at WorkFront
United Kingdom

Workfront has fast become a leading SaaS enterprise work management software vendor and our growth is through the roof. We help people do their best work - working  more efficiently, managing workflows and projects more effectively, and truly collaborating with their teams and in the seams.

 

Workfront is seeking a rockstar Product Marketing Manager covering our EMEA region. Your primary job will be to drive our go to market plans in-region; develop insight into competition; craft differentiated messaging, value propositions, and amazing stories; and enable our marketing, sales, and partner teams with materials that resonate strongly with customers, partners, and prospects. You will be a product and market subject matter expert and a champion for the EMEA business into Workfront’s HQ teams. 

 

Responsibilities

 

From a product perspective, you will manage the regional product marketing for the core Workfront platform, as well as additional products including Workfront Library and Workfront Fusion. You will work closely with a team of HQ product marketers to develop and adapt strategies, content, and other materials for the region. Key responsibilities include:

 

  • Subject Matter Expert - you are the expert on the Workfront products, value propositions, and the stories that engage prospects and customers. You lead the launch of new products to EMEA. You will join sales representatives on sales calls, speak at marketing events, and provide leadership locally on product launches. You will represent the product in EMEA.
  • Positioning, Messaging, and Storytelling - you’ll craft the positioning and messaging for the market that advances the Workfront narrative through differentiation, storytelling, and world-class execution. You’ll create or adapt the product and thought leadership content that supports Workfront marketing and sales programs such as webinars, events, and integrated campaigns. 
  • Market and Buyer Intelligence - you’ll be the local expert on our target market, target buyers and the Jobs We Do that deliver value to Workfront customers. 
  • Sales Enablement - you’ll partner with the Workfront sales strategy and enablement team to help sales representatives communicate the value proposition of our products to prospects and customers. You’ll support the sales enablement team in the sales process as the product and GTM subject matter expert.
  • Marketing Enablement - lead the development of, or adapt existing content for local marketing functions to enable their programs, such as product videos, collateral, and other material. 
  • Competitive Intelligence - partner with the global Director of Competitive Intelligence to arm our marketing and sales professionals with the differentiation to increase win rates.

 

You thrive on taking a leadership role and you naturally desire to contribute in teams while challenging yourself to do great work to accomplish company goals. You work well in a remote environment where you can take the lead with minimal guidance. Ideally, you’ve been successful before doing this for an enterprise software solution.

 

We’re searching for someone that is proactive, collaborative, influential, and able to easily scale from strategy to execution.  You get things done, and you do it right – meaning you live and reflect Workfront’s company values. You influence others in order to get things done, and are able to achieve goals with minimal supervision. 

 

This position is located in Basingstoke or London, UK.

 

Travel: 10-20%

  

Required Skills and Experience

  • 5+ years of related experience in enterprise SaaS product marketing or product management and a BA, BS, or MBA degree
  • Analytical and creative thinking; you can simplify complex ideas and communicate them verbally or through strong written communication. 
  • High intellectual curiosity and emotional intelligence required
  • You are an excellent storyteller with proven success speaking to internal and external audiences at all levels
  • Experienced at crafting positioning and messaging
  • Ability to create thought leadership and marketing content, including videos, product demos, pitch decks, white papers, and other material.
  • Emotional intelligence and ability to work cross-functionally and to manage work across time zones
  • Experienced at developing B2B marketing campaigns for enterprise software and the materials to enable marketing and selling to enterprise audiences.
  • Require minimal supervision; you deal with ambiguity well
  • Able to perform in a fast-paced, high-growth environment 
  • Ability to engage in constructive debate, understand different points of view, and articulate direction to a wide audience including executives, team leaders, and individual contributors
  • Must be fluent in English