Senior Product Marketing Manager at BlueVine
Redwood City, CA, US
Small business success begins with better banking. That’s where we come in. BlueVine  is a leader in small business banking - providing smart, fast and easy-to-use solutions specifically designed with small business owners in mind. We’ve helped  20,000+ businesses since we started in 2013, funding more than $2.5 billion in working capital through our pioneering online platform. Headquartered in Redwood City, CA (across the RWC CalTrain station), BlueVine is backed by leading investors including Menlo Ventures, Lightspeed Ventures, Citi Ventures, SVB Financial, Nationwide Insurance, M12 (Microsoft’s Venture Arm).
 
In this role, you will be responsible for building product marketing from the ground up by developing the go-to-market strategy and messaging for exciting new products, competitive and customer analysis, and collaborating closely with the product and cross-functional teams to enhance the BlueVine experience and drive customer retention and growth.

WHAT YOU'LL DO:

    • Develop go-to-market strategies and messaging / positioning for new product launches
    • Be the voice of the customer: Conduct customer research and competitive research to better understand customer pain points and derive customer insights
    • Partner with product, risk, sales, and other teams to enhance our products and services and drive special projects forward
    • Work closely with our Business Operations and Data Management team to implement analytics and track performance of critical new marketing initiatives

WHAT WE LOOK FOR:

    • 5+ years experience in marketing in enterprise software, financial services / fintech or other relevant industries or top-tier management consulting or similar field
    • Strong strategic / quantitative skills as well as excellent written communication and storytelling skills
    • Ability to work independently and comfort with ambiguity, with a strong bias towards action
    • Strong multi-tasking and project management skills with a team player mentality to drive cross-functional projects forward
    • Able to work in a fast-paced environment and provide deliverables under tight deadlines. Start-up experience preferred
    • Experience marketing to small and medium-sized business customers a plus

PERKS & BENEFITS:

    • Receive over $1,000 annually for a wellness benefit of your choice
    • Free commuter benefits - CalTrain passes for SF employees and a monthly parking allowance for SF/NJ employees
    • Weekly catered lunches
    • Unlimited snacks in fully stocked kitchens
    • Generous PTO and holidays
    • Excellent health coverage and life insurance benefits
    • Generous, paid parental leave which covers up to 15 weeks
    • Pet-friendly offices