Product Manager, Instagram Shopping at Facebook
New York City, NY, US
Instagram's mission is to bring you closer to the people and things you love. To achieve this mission for our global and diverse community of over 1 billion people, we strive to build personalized experiences for each person in the Instagram community.
From the very beginning, businesses have contributed to the breadth and depth of the interest communities on Instagram and people have looked to Instagram to build relationships with businesses. In fact, 80% of people on Instagram now follow a business and these relationships have naturally given way to shopping behavior. A recent survey showed that 75% of MAP already open Instagram with the intent to shop.
People love to shop on Instagram because it's inspirational, visual-first and personalized to their passions. From finding the makeup from that video tutorial to discovering new sneakers from an exclusive drop, people love shopping on Instagram as an interest in and of itself. With Instagram Shopping, we have a unique opportunity to better serve the vast number of people who are already looking to us to shop, by leaning into these strengths while making it easier for them to discover, consider and checkout the products that inspire them all within our app.
Our aim is to provide a differentiated shopping experience on mobile that is brand-forward, entertaining, experiential and focuses on the joy of shopping, rather than just the chore of buying. By doing so, we can close a known gap in the existing mobile e-commerce ecosystem, as mobile e-commerce is rapidly growing, but is still a small portion of the massive global retail industry.

  • Develop the vision and strategy for window shopping and intentful shopping journeys on Instagram so that they are personalized, entertaining and help people ultimately discover the products they love from the shops they love. This includes ownership of surfaces such as, Shopping Home in Explore, Shopping Tab on Profile and Shopping in Hashtags and Categories/Topics.
  • You will be responsible for translating that vision and strategy into concrete roadmaps and goals, and working with your team to execute.
  • You will be responsible for collaborating across teams/orgs, driving ambiguous areas from start to finish, and communicating the team's strategy, vision and progress, especially in front of leadership.
  • Experience working on design-heavy, mobile-first consumer products, especially those products with ML/ranking component.
  • Experience building entertaining, consumption-based products (e.g., Feed, Video, Gaming).
  • Executive presence and communication experience.
  • Experience designing user interfaces.
  • Organizational and analytical experience.
  • Experience in commerce
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at