Strategic Planning, Measurement & Operations Lead - AR/VR Event Marketing at Facebook
Menlo Park, CA, US
In the AR/VR organization, we're building the next generation of devices and experiences that make people feel closer. This includes Oculus and Portal products, AR and VR software and content, and research and development labs.

We're looking for an accomplished leader to head strategic planning, measurement and operations for our AR/VR experiential and events marketing team. This team’s programs showcase our growing lineup of products, build our brands in AR/VR, accelerate the growth of our business and drive product adoption.

This person will be responsible for strategic planning, measurement and operationalization across all of our experiential and event programs, ensuring they are effective, integrated and aligned with our marketing and business goals. Specifically, this person will work to effectively scale our product experiences globally though automated and fiscally responsible demonstration initiatives including the AR/VR Anywhere program.

Our ideal candidate possesses sharp strategic instincts, experience demonstrating the short- and long-term return of marketing investment in experiential marketing and a complete command of the cross-functional operations required in the planning, implementation and measurement against break through, award winning event marketing executions that surprise, delight, innovate and astound.

To be successful in the role, this person will need to be a highly effective cross-functional collaborator with an understanding of complex multi-product roadmaps, a strong command of finance, an analytical sensibility and an unrelenting drive to improve, automate and scale.

STRATEGIC PLANNING, MEASUREMENT & OPERATIONS LEAD - AR/VR EVENT MARKETING RESPONSIBILITIES
  • Drive the holistic planning and measurement strategy for Facebook AR/VR live events and demonstrations worldwide and forecast resourcing and budget needs to deliver for success in alignment with organizational and company-wide goals
  • Lead a multi-disciplinary team, including technical producers, program managers, financial operations and demonstration and product specialists
  • Demonstrate the return of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics for all types of live channel events and experiences Lead a multi-disciplinary team, including technical producers, program managers, financial operations and demonstration and product specialists
  • Drive large-scale adoption of our products and build the long-term health of our brands in AR/VR though live events and experiences around the world
  • Direct integrated, global product experience strategy across AR/VR suite of brands and products
  • Partner with Event Marketing Manager, Creative, Product Marketing, Channel Marketing teams and others in the development of breakthrough event and demonstration marketing strategy and product experience functionality across all channels and products
  • Build a test & learn culture, enabling the organization to get smarter with every investment we make, maximize spend and deliver fame worthy experiences
  • Apply technical expertise and product understanding that will drive effective hardware and platform testing in a variety of environments for ubiquitous demonstration capacities
  • Ensure platform hardware software and content roadmaps are aligned to ensure technical synergy required to execute cutting edge content demonstrations globally at scale
  • Plan and manage budgeting across all of Event Operations targeting minimal variance in forecasting and accruals and optimizing against long range planning and execution
MINIMUM QUALIFICATIONS
  • 10 or more years of experience working with marketing teams
  • Strategic Planning experience
  • Experience demonstrating marketing ROI across brand and performance metrics through short and long term measurement frameworks
PREFERRED QUALIFICATIONS
  • Experience in AR, VR or related fields such as emerging consumer hardware or technologies
  • Management consulting experience
  • 5+ years experience working with event and experiential marketing teams in support of consumer technology brands/products
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
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