Business Product Marketing Manager, WhatsApp at Facebook
Menlo Park, CA, US
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 1 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.

WhatsApp is seeking an exceptional individual to serve as Product Marketing Manager for our business and monetization products. If you are a leader who has demonstrated experience in business and product strategy and commercialization, has an empathy for both consumers and businesses, has a strong bias for action and rolling up your sleeves to get things done, and wants to unlock the potential of WhatsApp to serve millions of businesses, we would be excited to hear from you. In this role, you will be expected to identify key market requirements/opportunities, manage our go-to-market plans and coordinate cross-functional teams to bring great solutions to businesses and the community. You will do this in close partnership with several other functions, including Product Management, Engineering, PR, Legal, Partnerships, etc.

This is a full-time position based with the WhatsApp team at Facebook HQ in Menlo Park, California and will report to WhatsApp’s Director of Business Marketing.

BUSINESS PRODUCT MARKETING MANAGER, WHATSAPP RESPONSIBILITIES
  • Drive inbound product marketing: Be the voice of the market through industry research, competitive analysis, quantitative analysis, and structured qualitative feedback from businesses through direct engagement.
  • Drive go-to-market strategy and execution: Test and launch new products in market through alphas/betas, product positioning and messaging, launch strategy, and scaled adoption.
  • Lead a global cross-functional team to launch products in the market and drive product adoption.
  • Demonstrated capacity to communicate large-scale concepts.
MINIMUM QUALIFICATIONS
  • 8+ years experience in a fast-paced corporate environment.
  • 6+ years work experience in technology or internet technology, digital marketing, product development, and/or strategy consulting.
  • Analytical, data driven decision-maker experience.
  • Experience working in a cross-functional environment.
PREFERRED QUALIFICATIONS
  • MBA.
  • Experience working with businesses in emerging markets.
  • Demonstrated experience partnering with Product Management and Engineering teams.
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.