Community Product Marketing Director at Facebook
Menlo Park, CA, US
Facebook seeks an experienced leader to manage and support a product marketing team focused on helping partners build and cultivate communities using our products. This is a key leadership role charged with establishing a high-performing team and playing a key role in building, launching, and scaling community-oriented products. The successful candidate will lead individual contributors to assess market needs and conduct research to influence new product development, evaluate approaches to mitigate product risks, develop global launch plans to bring products to market, and identify opportunities to improve existing products. This role will partner closely with Product, Engineering, Marketing and Partnerships leadership. Excellent strategic thinking skills, people management skills, cross-functional leadership, analytical and communication skills, and comfort with ambiguity are a must. The ideal candidate will also have a track record of shaping product strategy and growing product adoption, a strong bias for action, a vision for how we can better meet the needs of our partners, and a passion for community building. This is a full-time position based in Menlo Park, California.

  • Develop and manage a world-class product marketing team. Mentor team members to support their performance and development
  • Serve as a go-to contact with executive management of partner organizations and independently navigate challenging relationships across functions and geographies
  • Inform product strategy in partnership with product management and engineering across multiple product areas and establish and drive both inbound product marketing and the go-to-market planning
  • Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market. Conduct market assessments, including opportunity size, competitive analysis, target customers and product requirements
  • Synthesize both qualitative and quantitative feedback on product from clients and partners
  • Manage product alphas and betas to direct product refinements and identify critical client needs that must be met by the product in order to launch
  • Define and manage comprehensive go-to-market strategy and planning including positioning, launch strategy, PR, sales and partner materials. Manage the product launch process
  • 15+ years of overall work experience
  • 10+ years of experience in technology, internet and/or media industries
  • 5+ years of experience in product marketing, product management, or management consulting
  • Experience building, launching, and scaling products and bringing products to market
  • Experience with founding or leading a company or division and/or launching products and businesses
  • Experience attracting, motivating, retaining, and developing leaders and team members
  • Experience appraising the strengths and weaknesses of team members and building cross-functional teams
  • Experience in influencing and communicating cross-functionally
  • Analytical and communication experience
  • History of success building, launching, and scaling products
  • Experience with founding or leading a company or division and/or launching products and new businesses
  • Experience selecting, attracting, motivating, retaining, and developing leaders and team members. Experience appraising the strengths and weaknesses of team members and build a strong, diverse team that complements each other to achieve outstanding results
  • Experience influencing and communicating cross-functionally and with management at all levels. Communication skills
  • Demonstrated capacity to communicate and simplify ambiguous, complex, and large-scale concepts
  • MBA
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
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