Sr. User Experience Researcher at Groupon
London, GB

Are you a champion for the customer? Are you passionate about understanding customers’ behavior and what they need to succeed?


Culturally, we believe that great people working together make great companies and that starting with the customer and working backward moves us forward.  Community matters to us; it’s fundamental to our company’s growth and to the well-being of the world at large. We power communities by connecting local merchants to millions of consumers to help them grow their businesses and to make life less boring for consumers.  Groupon is the perfect hybrid between the feel and impact opportunity of a startup, with the assets of a public company.


As a Sr. UX Researcher at Groupon, you will use various qualitative and quantitative methodologies to plan, execute, analyze, and socialize customer interactions with Groupon merchants and consumers. You will be able to hit the ground running to plan, execute, analyze and socialize insights from customers and foster relationships with a broad range of team members and stakeholders in design, product, engineering, marketing and sales. Based in London, this role will be part of the Design Union, a multi-functional team of product designers, content strategists and researchers and work collaboratively with a new team being created to grow Groupon’s ‘International’ business, which is active in 13 countries across EMEA and APAC.


We're a "best of both worlds" kind of company. We're big enough to have both resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?


The Role:

  • Create a deep understanding and empathy for Groupon customers and merchants by driving research efforts from conception through delivery of actionable insights using a variety of methodologies, including surveys, field research, lab and remote studies, journey maps and other methods

  • Champion the voice of the customer in cross functional delivery teams, collaborating on product and design decisions related to design decisions related to strategic initiatives in order to deliver a world-class Groupon experience  

  • Creative approach to delivering research findings with different levels of fidelity to match the audience needs.

  • Contribute to the growth and evolution of the User Experience Research team by training others in the Design Union and in the product organization to conduct tactical level research themselves and work as a coach and consultant

  • Innovate on socializing insights throughout the organization, at all levels, including helping to create and contribute to a research repository


We’re excited about you if you have:

  • Bachelor’s  degree

  • At least 5 years' experience conducting studies; such as Ethnology, Contextual Inquiry, Usability Testing, Survey Design, and other UX Research Methodologies 

  • At least 5 years' of qualitative analysis, customize presentation delivery to a variety of audiences throughout the organization 

  • You possess a strong point of view through the lens of a customer advocate

  • A big plus if you have a Master’s degree in HCI, Design, Cognitive Psychology, Anthropology, Information Management Systems, Interdisciplinary studies or a related field

  • A big plus if you have passion to create knowledge sharing repositories 

  • A big plus if you have quantitative research experience, e-commerce or product experience


UX researchers are a part of the Design Union at Groupon, a team of talented UX Researchers, Product Designers, and UX Content Strategists at Groupon who are striving to revolutionize local commerce by impacting the experience of customers. 


We champion entrepreneurship, authenticity, collaboration, and quality. Check out our team website, team video from an offsite this last year as well as Medium blogs, and take a peek at our Design team culture.


Groupon's purpose is to build strong communities through thriving small businesses.  To learn more about the world's largest local ecommerce marketplace,  click here for the latest Groupon news. Plus, be sure to  check out the values  that shape our culture, guide our strategy and make our company a great place to work. And just don't take our word for it.  Hear from real Groupon team members  and learn more about our  inclusive employee groups. If all of this sounds like something that's a great fit for you, then click apply and let's see where this takes us. 


Groupon is an Equal Opportunity Employer

Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at If you have concerns related to Groupon’s equal employment opportunities, you may contact Groupon's Ethics Reporting Service Ethicspoint.