Product Marketing Manager - Families at Clever
San Francisco, CA, US

Clever is looking for a Product Marketing Manager to join our team in San Francisco. This role knows the ins and outs of our newest users—what excites them, what’s top of mind—and how Clever solves their biggest pain points. You have deep customer empathy and back up your insights with data from the product, NPS surveys, and market research. 

This position includes both inbound and outbound marketing tactics and will collaborate closely with the product team to create and drive Clever’s newest business area. You’ll be working on an emerging product and be the first to introduce Clever to millions of families across the country.

You will:

  • Partner closely with cross-functional stakeholders, such as product, engineering, design, and executive leadership
  • Use a data-drive approach to plan strategic campaigns, including messaging, sales enablement, and program reporting
  • Develop product messaging and value propositions for a brand new market in order to drive awareness and adoption of new solutions
  • Tackle complex problems with a strategic mindset and collaborate cross-functionally to build consensus, leveraging project management expertise
  • Leverage quantitative and qualitative insights to fully understand Clever families and influence their behavior 
  • Use key metrics and engagement patterns to measure performance of marketing programs

You should have:

  • At least 5 years marketing experience with a focus on product marketing 
  • Experience telling engaging customer stories with internal and external stakeholders; you are a skilled storyteller as much as you are a marketer
  • Experience driving business outcomes through data 
  • Experience balancing perfectionism with pragmatism in a growing environment
  • Experience building a new product for B2C business
  • Creativity in tackling business opportunities
  • An interest in working on complex challenges in education