Director, Merchant Marketing at Groupon
Dublin, IE / London, GB

As the. Director of Merchant Marketing, you will be responsible for leading the teams accountable for the acquisition, retention and engagement of our local and national merchants for our 13 international countries. You will drive the marketing strategy, planning and execution of the entire merchant lifecycle management. Responsible for managing and improving all of our channels with multiple teams across SEO, SEM, Email, Social, Referral, Events and Trade Shows, you will be charged with optimizing our digital demand waterfall, creation of compelling sales enablement and providing our sales teams with the critical marketing qualified leads for acquisition, winback and reactivation.


Core Responsibilities


Lead Groupon’s International (13 markets) Merchant Marketing team.


Must possess strong written and oral communication skills and adept at developing crisp executive-level presentations.


Demonstrated ability to lead and develop cross-functional teams and to lead others by influence and example.


Reinvent how Groupon communicates and engages with our existing and potential merchants through the delivery of best in class acquisition of CRM and Lifecycle management programs. Own this program from strategy to execution and ongoing improvement.


Drive all B2B CRM activities, multi-channel campaigns, integrated marketing programs and online marketing activities to acquire, activate and retain merchants while growing inbound leads and the merchant value.


You will be the B2B acquisition and growth subject matter expert.


Develop and supervise a best-in-class Account Based Marketing (ABM) program that supports our National Sales efforts across all countries.


Oversee all of the merchant relationship initiatives; a growth strategy including automation, lead nurturing and optimized merchant lifecycle management.


Work closely with the sales operations team to segment merchant data, improve the database health strategies and growth for B2B efforts.


Develop a best-in-class marketing qualified lead process that delivers the most qualified merchant that meets our needs for demand, value and quality.


Manage the creation and adaptability of best-in-class sales enablement materials and collateral for our sales teams and supporting organizations.


Oversee the B2B online channel web while monitoring performance and improvement strategies.


Collaborate with the analytics team to plan, test and project manage the creation of Customer Growth Dashboards for International markets to use the insights to test and establish new B2B marketing channels.


Champion the needs of merchants, their value and the importance of meeting and even exceeding their expectations within the B2B marketing framework.



Skills, Competencies And Required Knowledge


Minimum 10+ years track record of success in a fast-paced data-driven B2B environment


Bachelor’s degree required, Master’s degree preferred (MBA, M.Sc. or similar)


Experiences in online marketing, acquisition marketing, lead management and CRM required


Analytics and operational comfort with key marketing metrics


Previous experience with Salesforce, CRM systems and HTML knowledge a big plus


People management skills are critical. Motivation of team members, communicating goals, impacts and the bigger picture effectively and create an environment that encourages effective communication and a positive learning curve


Previous experience or working with a highly-driven sales and marketing teams


Fluent in written and spoken English, other European languages a big plus



Groupon's purpose is to build strong communities through thriving small businesses.  To learn more about the world's largest local ecommerce marketplace,  click here for the latest Groupon news. Plus, be sure to  check out the values  that shape our culture, guide our strategy and make our company a great place to work. And just don't take our word for it.  Hear from real Groupon team members  and learn more about our  inclusive employee groups. If all of this sounds like something that's a great fit for you, then click apply and let's see where this takes us. 




Groupon is an Equal Opportunity Employer


Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at If you have concerns related to Groupon’s equal employment opportunities, you may contact Groupon's Ethics Reporting Service Ethicspoint.