Email Campaign Manager at Groupon
Chicago, IL, US

Are you motivated by the thrill of optimizing email and the consumer experience at scale?

 

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

 

Our Marketing team takes our diverse businesses to market - positioning our brands with consumers, translating that to engaging marketing actions, delivering a superior experience that connects them to our merchants and in turn drives business growth.

 

As an Email Campaign Manager you will develop and deploy email campaigns for customers, partners and potential clients. You are proficient in Microsoft Office applications, CRM and email campaign programs. You are familiar and excited about email execution, email performance metrics and project management fundamentals. You will be able to multitask and work collaboratively with marketing, merchandising, product development and other departments.

 

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

 

Responsibilities:

  • You will take an active role in planning and execution of email marketing campaigns

  • Partner with Marketing to ensure copy and email deployment of various marketing programs

  • You will run reports for individual campaigns in aggregate and assist in tracking trends in email engagement metrics and financial performance

  • Develop deep understanding of drivers of campaign performance

  • Lead constant campaign optimization of email components - subject line, templates, content, etc.

  • Work closely with vertical merchandising team on calendar planning, project prioritization and performance tracking

  • Serve as backup to all email marketing execution, and as backup catcher on company softball team

 

Qualifications:

  • 4+ years of email marketing experience in a major ESP like Responsys/SalesForce, etc

  • You have deep knowledge of email best practices and domestic CAN-SPAM laws

  • Experience designing and executing A/B/n tests

  • Excellent project management and communication skills

  • You have the ability to work well under pressure and adapt quickly to change

  • Bachelor's degree in Business or Marketing or equivalent professional experience

 

Groupon's purpose is to build strong communities through thriving small businesses.  To learn more about the world's largest local ecommerce marketplace,  click here for the latest Groupon news. Plus, be sure to  check out the values  that shape our culture, guide our strategy and make our company a great place to work. And just don't take our word for it.  Hear from real Groupon team members  and learn more about our  inclusive employee groups. If all of this sounds like something that's a great fit for you, then click apply and let's see where this takes us. 

 

Groupon is an Equal Opportunity Employer

Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at groupon.com. If you have concerns related to Groupon’s equal employment opportunities, you may contact Groupon's Ethics Reporting Service Ethicspoint.