Consumer Product Marketing Manager, Messaging Group, Messenger at Facebook
Menlo Park, CA, US
We are hiring a Consumer Product Marketing Manager to join the messaging group pillar of Messenger that is responsible for delivering well-crafted, scalable and differentiated messaging for close friends and family. This includes the core fundamentals of the app including App UI, relevance and ranking, horizontal experiences that differentiate us from other apps and fast, reliable systems. The candidate will be responsible for driving awareness, adoption and engagement for this business, partner with product on building and launching competitive products in the space and generate insights to inform launch strategy (narratives, creative and channels). In addition, this role requires cross-functional collaboration and understanding of target audiences across other messaging apps within the FB ecosystem to drive seamless cross-app projects and launches. The right candidate can effectively be both strategic and execution-oriented. They are good at building consensus and influencing others through strong marketing strategy, while being able to dive into details and bring messaging to life to a broad/diverse audience. This is a full-time position based at Facebook headquarters in Menlo Park, California.

  • Create and execute go to market plans to launch new products and achieve business goals and partner with horizontal PMM teams to drive cross-app marketing launches and projects
  • Drive ongoing competitive and trend analysis to inform product and marketing roadmaps
  • Craft & develop compelling audience-specific messages and programs and partner with creative teams to deliver creative & communications
  • Be the expert in product’s target audiences , representing users to internal teams
  • Drive cross-functional collaboration with product, engineering and design to achieve business goals
  • 5+ years of experience in marketing with a consumer focus
  • Experience in the Internet and/or technology industry
  • Analytical and problem-solving experience
  • Experience with launching innovative and disruptive products
  • Experience partnering with and influencing Product Management
  • Experience partnering with cross-functional teams (internally and externally)
  • Project management experience
  • Effectiveness working independently in a fast-paced, entrepreneurial, and fluid environment, with the experience in adapting, spotting issues early, and escalating
  • Bachelor's Degree in Business or Marketing, or other related discipline
  • Experience in a startup environment
  • Easily transition from high level strategic thinking to creative and detailed execution experience
  • MBA
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
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