We believe in differentiating our capital.
« View all jobs
Product Marketing Manager, AR Devices and Experiences
Menlo Park, CA, US
Apply for this job
We are seeking a Product Marketing Manager to support products and programs under early development stages. The successful candidate is someone passionate about building augmented reality (AR) devices and experiences for consumers. The PMM will spearhead the market requirements definition of our AR products and explore how nascent technologies and solutions should come together and be effectively leveraged. This role requires working collaboratively with cross-functional teams including product management, market insights, user research, hardware and software teams to shape product concept, definition and roadmap aimed at delivering meaningful interactions for clearly defined and receptive audiences. This role will initiate and lead activities involved in identifying industry, market and consumer needs and opportunities, ensuring clear and differentiated positioning for all products and technology solutions on the inbound side. Develop compelling go-to-market strategies aimed at driving successful user adoption and growth objectives on the outbound side.
To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.
This role is based in Menlo Park, CA, will require travel 20-30% of the time, and reports into the Head of Product Marketing, AR.
PRODUCT MARKETING MANAGER, AR DEVICES AND EXPERIENCES RESPONSIBILITIES
Partner closely with product teams to define the strategy, roadmap and success metrics for all AR products and core technology solutions, ensuring product market fit and long-term lifecycle management
Bring a strong consumer lens to inform and guide strategic decisions and tradeoffs related to product value and positioning, features, schedules, cost, pricing, and lifecycle management
Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the voice of the consumer internally with Product Management and R&D teams in the prioritization, design and development of AR devices and experiences
Identify long-term opportunities and strategic views of product(s) direction based on market assessment, qualitative research and quantitative analysis
Demonstrate and illustrate an understanding of the broader AR ecosystem and competitive landscape to identify clear use case opportunities for product market fit of our AR products and future tech solutions
Develop product positioning, naming, audience definition and sizing, and go-to-market strategy for a portfolio of products and technologies
5+ years of relevant product marketing and/or product management experience in consumer technology, hardware and/or software technology companies
Experience with consumer research and proficiency in using data and insights to inform product strategy
Experience working in a cross-functional capacity within a fast-paced, changing environment
BA/BS degree in business, accounting, engineering, finance, marketing, or related field
Combination of strategic marketing experience and hands-on tactical execution
Experience and/or domain knowledge in AR, mobile devices, and/or hardware/software platforms
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at
Apply for this job
Partner Company Sign In
© Greenspring Associates