Director - Competitive Intelligence at Workfront
Lehi, UT, US

Workfront has fast become the leading SaaS work management software vendor and our growth is through the roof. We enable enterprises to focus on the right work, do their best work, and deliver that work faster than ever before.

Workfront is seeking a rockstar Director of Competitive Intelligence to lead our competitive and market intelligence program and team.  Your primary job will be to gather, analyze, draw insight, and enable Workfront stakeholders to differentiate Workfront in the marketplace. As a member of the Product organization, you will be a member of the product management leadership team and a critical contributor at all levels of the organization, including executives, field-facing roles, product management, partners, and analysts with intelligence to help Workfront achieve its business objectives.


  • Own the market and competitive intelligence program which informs customer, partner, and product-facing roles within Workfront
  • Manage a team of competitive intelligence professionals 
  • Conduct competitor intelligence research and provide updates on a regular cadence, with a focus on the delivery of accurate, detailed, timely, unbiased, and contextual analysis as a subject matter expert
  • Be the subject matter experts for product, customer experience, marketing, partners, sales, and executive leadership team on competition, market landscape, and technical differentiation
  • Create, maintain, and scale competitive enablement for each department, including positioning and messaging, technical evaluations, and sales plays
  • Engage with industry analysts for market studies and to gain outside perspectives on competitor strengths, weaknesses, opportunities and threats
  • Regularly perform win/loss analysis to adjust go-to-market strategies, replicate winning strategies globally, and provide references of replaced competition
  • Monitor and analyze product, positioning, partnerships and announcements of key competitors and communicate to company leadership and stake holders
  • Undertake frequent interviews with Workfront customers and solution partners to gather competitive intel, trends and insights
  • Occasionally participate in sales calls and on-site visits to help account executives close deals
  • Attend industry conferences as a resource for prospective customers wanting to understand the unique benefits of using Workfront
  • Inform company strategy by using intelligence research to make future predictions of competitor actions

You thrive on taking a leadership role and you naturally desire to contribute in teams while challenging yourself and others to deliver great work to accomplish company goals. You’ve been successful before doing this for an enterprise software solution that operates on a global level.

We’re searching for someone that is proactive, collaborative, influential, and able to easily scale from strategy to execution. You get things done, and you do it right – meaning you live and reflect Workfront’s company values. You influence others in order to get things done, and are able to achieve goals with minimal supervision. 


  • Bachelor degree and 8+ years experience owning and operating a competitive intelligence program
  • Experience working in Enterprise B2B SaaS businesses a plus as well as background in the project/work management, collaboration, and/or productivity applications markets
  • Strong analytical skills, and ability to synthesize data from multiple data sources to deliver actionable insight. This entails a strong demonstration in taking market, competitor and customer insights and weaving them into clear, compelling deliverables for sales, product, marketing, services, and the executive leadership team
  • Excellent written and oral communication skills with a demonstrated ability to work with cross-functional teams and conduct executive-level conversations
  • Inquisitive, competitive by nature
  • Ability to quickly build rapport and establish relationships
  • Results-oriented with strong time management skills, highly-organized and driven to succeed
Additional Information

Individuals seeking employment at Workfront are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Workfront is not accepting unsolicited assistance from recruitment agencies for this employment opportunity. All resumes submitted by recruitment agencies to any employee at Workfront via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Workfront. No fee will be paid in the event the candidate is hired by Workfront as a result of the referral or through other means.