VP, Communications at Upwork
San Francisco, CA, US

Upwork ($UPWK) is the world's largest freelancing website. Each year $1.7 billion of work happens through Upwork, allowing businesses to get more done and helping professionals break free of traditional time and place boundaries and work anytime, anywhere on projects they love. At Upwork, you'll help build on this momentum. Together, we'll create economic and social value on a global scale, providing a trusted online workplace for businesses to connect with extraordinary talent and work without limits.

Are you a B2B communications leader looking for a company with a great mission where you can make a significant impact? Then you’ve come to the right place. Upwork is the world’s leading online talent solution, and our mission is to create economic opportunities so people have better lives. We’re already making a big impact: each year $1.7 billion of work happens through Upwork.

We’re looking for an outstanding  VP, Communications to lead our strategic communications function. This is the perfect opportunity for a strategic, creative and innovative leader who is willing to take calculated risks, be bold and explore new ways and approaches to achieve our goals. This role works closely with our CEO and executive team, and leads a team of talented communications, media relations, internal comms and social media professionals.

Responsibilities will include:

    Develop and lead our overall communications strategy, inclusive of public relations, media relations, crisis communications, internal communications and social media/community functions
    Develop and advance the strategy and voice for CEO and executive communications, including speaking engagements, media interviews, media preparation and internal communications
    Develop our corporate narrative and messaging pillars - and activate this throughout our communications programs
    Lead a robust media relations function, with a focus on delivering exceptional results that effectively position Upwork
    Develop and maintain excellent relationships with journalists and influencers
    Lead, develop and expand our economist media platform
    Lead crisis communications efforts
    Build, train and retain an exceptional team of communications professionals
    Develop and lead our spokesperson program, including training and media prep
    Align our communications strategy with business strategy
    Collaborate cross-functionally across the organization to deliver on our communications strategy
    Manage our agency partner relationship
    Be a problem solver for day to day communications needs

What it takes to catch our eye:

    15+ years of experience in B2B communications or PR with a public company
    10+ years of people leadership, with the demonstrated ability to recruit, develop and retain top talent
    Proven track record for developing B2B communications strategy that deliver business results
    History of working closely with executives and a deep understanding of the business
    Media results that spotlight your ability to deliver outstanding media coverage
    Exceptional writer and dynamic speaker
    Ability to create compelling, data-driven stories and campaigns that showcase trends, impacts and customer success
    Experience in developing and implementing new communications/positioning strategies
    A persuasive influencer who has the ability to build consensus and momentum
    Entrepreneurial-minded, business-savvy leader
    Extensive experience working with media, including top-tier national, regional, financial, and trade outlets

How to really knock our socks off:

    Staffing/talent industry or two-sided marketplace experience
    A leader who creates a culture of both excellence and engagement
    Proven track record of attracting and developing high potential communications talent

Come change how the world works.

At Upwork you'll help shape the future of work. From our offices in San Francisco, Santa Clara and Chicago, together we're creating exciting new opportunities for a world of professionals. You'll be part of a vibrant culture built on shared values: Inspire a boundless future of work, Build amazing teams, Put community first and, Bias towards action. Along the way you'll have fun and enjoy the perks of a people-first company: Work from Home Wednesday's, daily breakfasts and lunch, regular in-office happy hours, top-notch benefits and more. Check out Upwork's spotlight on The Muse for a glimpse of our daily work/life balance.

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.