Global Head of Culture and Community (WhatsApp) at Facebook
Menlo Park, CA, US / New York, US
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. With a community of over 2 billion people in over 180 countries, WhatsApp is much more than just a messaging service to its users - it is their connection to the world around them, an opportunity to connect and progress all enabled by private communications. All over the world WhatsApp plays a significant role in culture; enabling progress and positive change for our users and the communities and connections that matter to them.

WhatsApp is looking for Global Head of Culture and Community to establish a new function within the WhatsApp marketing organization that will focus on understanding the cultural impact of WhatsApp and deeply connecting with our communities with an intent to shine a light on the positive impact the platform creates for users around the world. This is a foundational leadership role within the global WhatsApp marketing organization; it is a multi-disciplinary role that requires an individual to be comfortable wearing multiple hats from being an editor-in-chief, creative storyteller, strategic thinker and socially minded activist. WhatsApp provides access to private communication to users across the world, this role requires an individual that deeply cares about empowering users across the world with private communication.

The ideal candidate will have a strong track record in developing unique ideas, original content and editorial strategies that impact culture, developing strong external partnerships with brands and organizations and executing cross channel campaigns for a high profile brand in the consumer landscape. The right person is comfortable developing strategy and executing, is analytical and creative, a visionary leader and great people manager who cares deeply about the WhatsApp mission to connect the world privately and empower users across the world through private communication.

This is a full-time position based within the Facebook NY office or the Facebook HQ in Menlo Park and will report to the Global Head of Brand and Consumer Marketing.

GLOBAL HEAD OF CULTURE AND COMMUNITY (WHATSAPP) RESPONSIBILITIES
  • Lead the development and execution of WhatsApp’s global editorial and cultural strategy.
  • Develop, support, build and Inspire a team of in-house editorial, social and culturally minded marketers.
  • Analysis of cultural, community, technological, media and market trends to inform strategic and creative development for content, partnerships and campaigns.
  • Develop and lead the execution of content for the WhatsApp brand in partnership with internal creative teams, communications, content operations, outside agencies and cross-functional partners.
  • Identify key moments to activate the Whatsapp brand across the global cultural calendar through a mix of content, partnerships and campaigns - with a view to establishing long standing cultural programs for WhatsApp.
  • Become a champion of the WhatsApp community, making sure our content reflects the values and needs of our community.
  • Oversee the development of WhatsApp’s social strategy across owned channels including the development of the WhatsApp website. Understand the social presence of the brand and constantly suggest ways to better position Facebook to the world.
  • Partner with cross-functional teams including insights, analytics, community operations, content operations, communications and media teams to ensure that all work is grounded in community understanding, data and insights and structured to deliver data-driven results.
  • Partner with Data Science to build a robust measurement plan to ensure that the content strategy is evaluated correctly and demonstrates business impact (where applicable).
  • Play an integral role in community management in partnership with the community and customer operations teams (as well as our third-party moderation partner) to make sure engagement across all channels is appropriate, on-brand and as real-time as possible.
MINIMUM QUALIFICATIONS
  • 10+ years of experience working for a well known brand creating compelling stories, content and campaigns.
  • 5+ years of leadership and people management experience.
  • Experience at a mission-driven brand and/or organization.
  • A respected storyteller that understands both the art and the science of the craft.
  • A conceptual thinker who has created breakthrough campaigns in the past and has a portfolio bursting with great stories that produced great results.
PREFERRED QUALIFICATIONS
  • Significant experience in content development i.e. demonstrated success crafting stories and publishing content in a variety of formats across a range of channels, that have made cultural impact.
  • Editorially minded with knowledge of what makes a story a story with a deep understanding of the intersection of global culture and technology.
  • Experience using multiple forms of media to acquire, engage, and develop users and viewership while developing creative innovations in storytelling through media platform, integrations, partnerships, etc.
  • Experience in managing teams with a track record of shipping inspiring, well-crafted work across multiple mediums—print, web, mobile, video, experiential.
  • Experience working collaboratively and cross-functionally with an array of internal and external teams.
  • Creative outlook with inspired brand content ideas.
  • Extremely engaged with culture and global customer behavioral trends in order to create content that is always timely, topical and relevant.
  • Comfortable working in a highly fast paced, sometimes chaotic environment that requires flexibility and a startup mindset.
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
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