We believe in differentiating our capital.
As the leader in Lead-to-Account Matching, Routing and Marketing Attribution solutions, LeanData drives growth for business. We help many of the world’s fastest-growing enterprises automate, simplify and accelerate revenue.
LeanData is looking for a Vice President of Product Marketing to lead and build a team of driven product marketers responsible for the messaging, packaging, and delivery of our products to market. The Vice President of Product Marketing will also be responsible for planning, implementing, and managing our overall product marketing strategy. They will work closely with senior leadership from Product, Sales, and Customer Success teams on the overall strategy for promoting the company's products and offerings. The ideal candidate will be a strong collaborator, a great storyteller, and a seasoned people leader.
What you’ll be doing:
Lead and manage a team of product marketers to ensure the success of product positioning, go to market, and adoption
Hire and train new team members
Regularly give feedback to the team
Conduct employee evaluations based on previously determined KPIs
Make data-driven decisions to drive product adoption and hit company goals
Develop and implement the strategy for pricing, messaging, packaging, promotion, and selling of our products
Train and support enablement, sales, and customer teams
Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking at events
Keep the company up-to-date with market trends and competition
Deep expertise in the B2B sales and/or marketing technology space
10+ years of product marketing experience, including launching new products and features
5+ years of team leadership
Be hands-on with sales and marketing tools like Salesforce and Marketing / Marketing Automation
Comfortable putting together presentations and presenting to large audiences (internally and externally)
Experience taking products to market, articulating product value, and telling customer stories
Build, motivate, and retain a high-performance team
Bonus points if you have:
Bachelors or Masters degree
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