Insights Scientist - Twitter Next at Twitter
New York City, NY, US

Twitter serves the public conversation by encouraging people all over the world to connect, learn, debate, and solve problems together. We believe conversation can change the world, and that’s why Tweeps (that’s what we call Twitter employees) come to work every day.

Twitter Next is a global team of marketers, creatives, technologists, program managers, developers, and data scientists – all dedicated to dreaming up and building ideas for brands that earn attention.

“The Lab” is an embedded team within Twitter Next that specifically combines design, data science, and technology that experiment to push the limits of what’s possible on Twitter for our most ambitious brand and agency partners.

Our team’s collective purpose is to help brands activate ideas so human-centric they become “worth talking about.” It’s an ambitious goal that inspires us to constantly challenge ourselves to be bold. Conversation is Twitter’s fundamental medium, and we’re here to help brands not just be part of it – but to spark and drive it.

Who You Are

A Data Scientist with an elite level of technical expertise – and a track record of infusing the resulting data and insights into the creative process. You’re passionate about how data can uncover fundamental or unexpected context that informs and inspires creative marketing, business strategy, and product development.

You’re passionate about the creative craft, and driven by a fundamental belief that data can play an outsized role in unlocking creativity and bettering the way brands and consumers communicate.

You love to extrapolate and substantiate observations. You’re endlessly curious about what makes people tick, and finding new ways to use advanced technical data-mining and statistical methodologies to understand and evaluate behaviors that reveal untapped opportunity. 

You’re obsessed equally with the pursuit of information, and framing that information into simple human insight and stories for technical and non-technical audiences.

You’re fascinated by conversation, language, and the opportunity to pioneer new ways to use conversation data to reveal bigger truths about how we interact with one another.
 
You’re a builder, tinkerer, and experimenter. You find joy in using your technical skills to explore new techniques, technologies, and API’s to build stuff.

What You’ll Do

The Insights Scientist on this team will be responsible for using internal and external data sources to analyze and understand behavioral patterns on and off Twitter, develop unique and innovative ways of measuring the value of brand activations, build and maintain tools that make data more accessible to non-technical collaborators, and help inform our R&D prioritization and approach. You’ll partner with Strategists, Creatives, and Technologists to utilize your analysis and insight to inform, pitch, and execute Twitter ideas worth talking about on behalf of the world’s most iconic brands.

You’ll be responsible for defining the long term vision for Twitter Next Lab’s Insights Science function including the opportunity to set team priorities and objectives, resource needs, and recruit and build a team around you.

Given the leadership responsibilities of this role and the close cross-functional collaborators, excellent communication and stakeholder management skills will be critical for long-term success.

Because the Insights Science team focuses on a wide range of project types, broad curiosity and problem-solving skills are critical to success.

Responsibilities

    Utilize applied statistics and quantitative reasoning to help us understand how users interact with brand and cultural content on Twitter
    Extract usage and behavioral data from both internal and external data sources
    Develop expertise with internal and external 3rd party tools serving as a subject matter expert to consult and train other team members on using tools and analyzing data to create insight
    Conduct analyses to learn from our vast amount of data to both make it more accessible to Strategists and Creatives as well as to surface reporting and insights
    Apply advanced statistical techniques to model user behavior, identify causal impact and attribution, and build and benchmark metrics
    Measure the effectiveness of our team’s custom products and solutions using experimentation frameworks
    Write complex data flows using SQL, Python, R, Spark, and/or Scalding
    Use data visualization tools to share ongoing insights, (e.g, Tableau, Zeppelin)
    Adopt a client-responsive, customer service mindset; this is a role that blends analytical acumen with interpersonal skill
    Partner with other teams at Twitter to uncover new ways to generate creative insight
    Translate insights and research into recommended areas for product exploration
    Document analytical methodologies, best practices, and processes for repeated use and contribute to company knowledge sharing efforts
    Present and visualize basic data findings for communicating to brand advertisers, internal business leaders, and cross-functional product teams

Qualifications

    Minimum 5+ years of experience with data extraction and analysis at an agency, brand, or technology platform
    Mandatory experience in partnering with creative, strategy, or non-technical teams as part of the creative marketing development process
    Hands-on experience utilizing SQL and proprietary data extraction and analysis tools
    Strong written and visual communication skills for documenting and sharing methodologies and processes for wider utilization
    Experience translating verbal or written business problems into data solutions
    Familiarity with experiment design and testing at scale
    Ability to connect business hypotheses and real world problems to data insights

Desired

    Bachelor's degree
    Masters preferred in statistics, econometrics, computer science, or related field, or equivalent experience