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As the Agency Development Lead at Twitter Global, you will play a key role working with one of our key holding companies. You’ll help develop strategic relationships, from the global holding company-level to individual agencies of all types (creative, media social, PR), to ensure that we deliver optimal value to agencies. You will play a key role in supporting agencies with best practices, education, API support and research opportunities. We want agencies to innovate breakthrough programming featuring Twitter; the Agency Development Lead will play a critical role in arming agencies with the knowledge and tools to develop and sell through ideas to their clients. You will be accountable for driving revenue growth and relationships with key agency partners via strategic alliances, education, client partnering and ideation directly with the Agencies. Responsibilities: Serve as a liaison between agencies and Twitter to help them develop and build first class programs for brands Explain and demonstrate how and why individuals use Twitter to help marketers identify and inspire authentic uses of Twitter for their brand or clients Develop and conduct educational bootcamp-style training to inform about best practices for using Twitter. Work with agencies to uplevel their creative thinking and structure programs that deliver positive business impact for their clients Work with agencies to document and merchandise innovative uses of Twitter: Discover, catalog and 'case' great Twitter usage stories and evidence that will help shape the agency, brand and media world's understanding of how brands can use Twitter Provide an overview of the Twitter ecosystem, including owned- and operated-Twitter properties and third party partners and services that rely on the Twitter API, e.g., power-user platforms, campaign management, and analytics services Consult about use and set up of Twitter data, visualizations and other ways to display real-time Twitter activity within agency and brand environments Advise agencies about Ad tech partners, programs and (re)structuring they might consider to increase the knowledge, or improve the performance of their internal account teams Ensure that agencies’ voice, opinions, ideas and feedback are being conveyed back to Twitter and its Marketing and Product Development teams. Provide input to Product Marketing & Product teams about advertiser insights and needs for new products, features and solutions Work with Product Marketing and Packaging teams on sales materials development Partner with sales to develop agency support plans Grow agency relationships to increase Twitter fluency and grow revenue across major accounts Innovate Twitter-led programs that further build relationships and increase Twitter fluency among agencies Qualifications: BA/BS degree preferred: Masters degree or equivalent experience a plus 10+ years marketing experience in an agency or media sales support function with a focus on emerging and social media Minimum of 25% International Travel Ability to work with different time zones to support International Clients Demonstrated ability to think strategically about a particular industry and/or product set Deep expertise in social media platforms, and demonstrated experience in Twitter best practices Strong client-facing skills.
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