Senior Marketing Systems And Operations Manager at Anaplan
San Francisco, CA, US

As a critical member of the marketing team, the Marketing Systems & Operations Manager is primarily responsible for operational management of marketing systems, business processes and data management. This role will serve as a key leader in the implementation, integration and management of marketing technologies and will work closely with the Marketing and Sales Operations team to assess channel stakeholder business needs and translate into functional requirements. The individual in this role will provide best practice guidance to optimize current processes in an effort to increase efficiency and effectiveness throughout Anaplan’s Marketing organization.

Essential Responsibilities:

Marketing Technology: Own and manage marketing technology infrastructure, governance and roadmap in partnership with and/or supported by Sales Operations and other Marketing functions where appropriate.

Data Management: Define and manage the strategic plan for marketing data management, including database growth and enrichment, governance, and quality assurance.

Marketing Automation: Oversee all marketing automation programs, including marketing scoring models, nurturing flows and rules, and company-wide best practices

Reporting and Analytics: Build, manage and maintain reports/dashboards within Salesforce CRM

Desired Skills and Qualifications:

Bachelor’s degree in Management Information System, Marketing, Business, or related field is required unless there is significant, relevant work experience

Understanding and experience working within the context of a shared Marketing and Sales funnel

Work collaboratively to understand business needs and turn those into marketing technology solutions and repeatable, scalable processes

Knowledge of how to identify, evaluate, recommend, and implement technology, ideally of a marketing or database/analytical nature (social monitoring, web site analytics/data analytics, CRM systems)

Problem solver with the ability to make recommendations in a structured, professional manner to business stakeholders from varied functions and at all levels of the organization

Ability to recognize a need for or gap in a process and propose and implement an appropriate resolution

Project management skills coupled with the ability to prioritize and manage multiple projects and meet deadlines with minimal oversight

Salesforce Certified System Administrator

General working knowledge of Marketo

What We Offer:

A rewarding, progressive career with a company that values diversity, flexibility and understands the need for a good work/life balance

Market-leading salaries combined with generous bonuses, equity and a range of comprehensive benefits

Regular agile meetups, events and hackathons (both attending and hosting!)

A range of sports, health and wellbeing initiatives

3 days of paid leave every year to help support the charity or cause of your choice

Do you align with Anaplan’s Values?

Collaborative: We go out of our way to help others succeed 

Explore all of our Values on


About Anaplan 

We’re building a truly unique technology. From our calculation engine and in-memory data store, to apps and predictive analytics; amazing technology is being developed every day.

We’re addressing a $100B/year problem that all global businesses face. Our mission is to break the traditional business planning mold, currently performed through spreadsheets or legacy systems. Anaplan’s Connected Planning platform is enabling customers to improve decision-making by turning response time into real time.

With 1100+ customers and 175+ partners globally, Anaplan’s platform is solving some of the most complex challenges in business. CEOs, analysts, and the press agree—Anaplan is changing the way the world does business.

Learn about our history, see our recognitions and achievements, and take a look at what it’s like to work at Anaplan. 

Get to know more about working at Anaplan by checking out our social channels.