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Nextdoor is the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on. Nextdoor’s global Public Agency team partners with thousands of government agencies and public service providers to help them communicate more effectively with our members.Building connections in the real world is a universal human need. That truth, and the reality that neighborhoods are one of the most important and useful communities in our lives have been guiding principles for Nextdoor. Today, neighbors rely on Nextdoor in neighborhoods around the world in the United States, the United Kingdom, Germany, France, the Netherlands, Italy, Spain, Sweden, Denmark, Australia and Canada, with many more to come.Meet your Future NeighborsAt Nextdoor, we believe in the transformative power of community. As the Marketing team, we are responsible for communicating our brand in a way that demonstrates its value and is clear and differentiated, and inspires our members and customers about what’s possible. We feel responsibility for the member and customer experience and partner across the company to continuously drive improvement. We are a lean but powerful team, each of us with a diverse opinion and perspective, because that’s what we seek out and respect in others. Nextdoor is on a mission to take online connections and turn them into real life connections. As a senior member of the marketing team, you can help drive that reality. The Impact You’ll MakeAs the Head of Product Marketing, Public Agencies you will lead a critical part of our marketing efforts for our city, county, state, regional, special district, and federal government partners. Public Agencies are an integral part of the safe, healthy, and vibrant neighborhoods we are cultivating at Nextdoor - with over 5,000 Public Agency partners globally, and quickly growing. As Nextdoor grows and serves more Public Agency partners you will lead our positioning and Go To Market for our paid platform. You will work cross-functionally with product, sales, account management and your peers in product marketing to help build our fast-growing business. We are looking for someone who is thoughtful, resourceful, strategic and also willing to roll up their sleeves. You will be the marketing leader for this team, and responsible for much of the execution of our strategy for our Public Agency partners. You should be excited to bring your experience and expertise with the public sector every day in order to: Lead the positioning and GTM of all Public Agency products Help lead in-market messaging and campaigns to drive additional engagement and Public Agency growth Partner with product management to help drive insights from our Public Agency partners into the product roadmap Ensure our Public Agency products are understood, valued and differentiated in the marketplace Collaborate cross functionally to ensure all stakeholders are aligned and understood Nextdoor’s positioning and differentiation in the market Act as the product expert internally and externally for Public Agency partners Lead go to market efforts cross functionally, including driving scope, timeline, and launch effortsYou’ll Bring to The House Minimum of 5 years experience in a product marketing capacity, ideally in the govtech sector Define our competitive position and develop all of our product marketing materials Create and implement strategic marketing plans to drive qualified leads to our client partners Perform lightweight data analysis to support marketing-related business decisions Build, manage, and measure our content marketing calendar Strong analytical skills including proficiency in Excel Strong written and verbal communication skills Well organized and detail-oriented Excellent teamwork skills Passion for building community Unquestioned integrity, impeccable judgment and the ability to think critically A collaborative, thoughtful, strategic and operational/tactical leader, who is comfortable with open communication and giving/receiving constructive feedback respectfully Bonus Points Experience in a fast growing govtech start-up Experience with consumer communications platforms
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