Demand & Lead Generation - Specialist at FieldAware
Plano, TX, US

FieldAware is re-shaping the field service industry! At FieldAware, we have a Customer First culture. We strongly encourage new thinking and ideas to improve the value we provide our customers. As such, continuous learning is an emphasis at FieldAware. In addition to working alongside talented individuals, you will grow through continuous coaching and be guided by feedback and support to accelerate your learning and maximize your knowledge.

 

We're looking for a smart, hungry, data-driven (yet intuitive) marketer to build and execute lead generation and marketing funnel programs designed to increase results. You will be in charge of attracting new leads, understand and create the right nurture tracks to provide incremental value and nudge our leads towards sale in a way that feels human and still converts. We need you to understand the right types of content to send to the right people/personas, through the right channels/mediums, at the right time and build the marketing automations programs to execute. You will be responsible for understanding what activities increase customer generation from our database and using inbound/outbound marketing tactics and technology such as ABM targeted awareness campaigns, email, social media and website conversion to add value through content, resources, and other calls-to-action.

 

Responsibilities

  • Manage marketing automation platform and build various programs, email lists and campaigns, including designing/creating templates, calls-to-action, and edited short-form content used in email sends.
  • Segment lists based on prospect profiles and behaviors like past email engagement and website interactions (content downloads, site page visits, etc.) and build ABM oriented campaigns to further engagement.
  • Help to optimize each marketing touchpoint using data, including top-of-funnel channels (ABM awareness, social media and blogging, etc.), middle-of-funnel channels (email nurturing, content programs, etc.) and bottom-of-funnel activities (webinars, case studies, etc.) in collaboration with business development and sales teammates.
  • Measure results and optimize the nurture tracks and marketing tactics to convert leads to customers.
  • Help manage and execute various communications (newsletters, webinars, product notifications, etc.) and manage the contact database.
  • Monitor, execute and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and potentially additional channels.
  • Create shareable short-form content appropriate for specific social networks to both spread our brand and our content and links.
  • Work alongside other peers and content producers to help distribute content that educates and engages our audience and personas.
  • Find new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events.

 

Qualifications

  • BA/BS or equivalent working experience.
  • Past experience with email marketing, A/B testing, lead nurturing, web analytics and/or inbound marketing tactics.
  • Proficient using, managing and optimizing marketing automation platforms (Marketo preferred), social network channels/advertising (FB, LinkedIn, Hootesuite) and other MarTech software features in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • Proficient or desire to learn using demand generation ad platforms and content syndication as part of an integrated, ABM-oriented demand/lead generation campaign.
  • Excellent short-form writer and communicator (in both written and verbal form).
  • Bonus experience and skills include Adobe Creative Suite (light editing or design to help facilitate campaigns), Camtasia/Wistia/Lumen5 (light video creation/editing) and exposure to NetSuite.
  • Knowledge of the field service management industry is a plus.
  • Experience working with distributed teams is a plus.

 

What's in it for you?

  • Great compensation package including an annual incentive plan.
  • Broad exposure to all areas of marketing, GTM strategy and key areas of the business as well as leadership team with an opportunity to take the lead on key marketing initiatives.
  • Opportunity to help build out new ABM focus campaigns and work on industry leading analytics platform (Domo) to improve reporting and tracking.
  • Fun, supportive and friendly colleagues who want you to be as successful as possible.

 

Candidates must live in the DFW area and are expected to initially work in our Plano office daily. Work from home may be an option in the future. No relocation offered, so if you do not live in or around the DFW/Plano, TX area, no need to apply.