Integrated Marketing Manager – Messenger at Facebook
Menlo Park, CA, US
This is an exciting time to join the Messenger team! We are one of the fastest growing apps in the world—over 1.3 billion people use it every month. Our Mission is to build a Universal way for people to connect and be closer together. Messenger offers a rich and expressive way to instantly connect with people and businesses. As a team, we combine the best parts of a fast-moving startup while operating at global scale. We are looking for a marketing professional who is passionate about building brands and is experienced in developing and executing insights-driven marketing plans that move hearts and minds. In this role, you will support the development and execution of large-scale consumer campaigns that are relevant and executed with excellence. This is a strategic and operational role within the Messenger Marketing Organization that will play a critical role in the global development of the Messenger brand. The ideal candidate will have experience in: strategic consumer marketing, developing cross-functional partnerships, and running multi-channel campaigns and programs for a high-profile brand, within the CPG or consumer tech industries, or at an integrated creative or media agency. He/She will be expected to apply analytical rigor, a deep understanding of consumer and market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle.

Integrated Marketing Manager – Messenger Responsibilities
  • Support the development and management a pipeline of consumer campaigns across media, partnerships, experiential, editorial and creative
  • Support the definition and development of brand campaigns and go-to-market strategy for our global brand campaign and tentpole moments - that meet our short and long-term business goals
  • Inform our overall brand strategy based on the performance of media, creative and media landscape
  • Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
  • Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization
  • Track and measure campaign success
  • Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing Consumer Insights, Decision Science, Communications Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
Minimum Qualifications
  • 4+ years of experience in managing and executing large scale consumer campaigns and long -term brand building through a diverse media mix
  • Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies
  • Experience in large (+$15M) integrated campaigns leadership experience with an understanding of communications and media planning
  • Experience in working in matrix teams and organizations
  • Experience working with media and creative agencies
  • Demonstrated experience in influencing cross-functional teams
  • Knowledge for consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
  • Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams
  • Experience influencing effectively cross-functionally across all levels of management
  • Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
Preferred Qualifications
  • MBA
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
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