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Product Marketing Manager, Measurement
Menlo Park, CA, US
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Facebook seeks a seasoned Product Marketing Manager to define our strategic approach to digital advertising analytics solutions for advertisers. In our quest to understand business value for advertisers, this role will be pivotal in defining needs of advertisers and mapping those needs to a holistic product strategy and direction of analytics solutions, across all interfaces, such as Facebook Ads Manager, Facebook Business Manager and Facebook Business Analytics. Success in this position requires a strong understanding of the digital advertising market and specifically, digital advertising measurement and analytics. This person will have experience owning a product, and has demonstrated success working effectively with stakeholders to refine product strategy, bringing products to market, and then measuring (and owning) the business and product outcome. The successful candidate must have experience closely partnering with sales teams on defining product adoption programs in a fast-paced Internet or online marketing company. This thought leader will have demonstrated experience influencing stakeholders in the organization, including product and sales leaders around the world. At the same time, this leader will need to be a strong, hands-on operational product marketer who is able to execute against business objectives. This person must be flexible, a cross-functional team player comfortable with a fast-paced, often ambiguous environment. This is a full-time position that will be based at our headquarters in Menlo Park, San Francisco or our Seattle office.
Product Marketing Manager, Measurement Responsibilities
Analyze markets, products, and competition for the purpose of shaping the product direction, alongside Product Management, Engineering and Design Leadership
Effectively communicate with Sales, Agency and Marketing Science leadership to distill and surface market feedback to product, engineering, and design teams for new and existing advertising products
Partner with research to deeply understand customer needs and wants to guide inbound and outbound marketing strategies
Partner with Sales and Marketing Science leadership to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our advertising solutions
Partner with the Marketing Communications team to develop and drive go-to-market strategies through various channels (including PR, events, presenting opportunities, digital, etc.)
Ensure the right level of alignment, consistency and flexibility in approach across the regional teams in an effort to scale impact, while meeting market-specific needs
3+ years experience in digital technology, advertising or advertising technology
Experience gathering and analyzing customer and market feedback, translating this information into requirements and functional specifications
Structured thinking, communications and overall approach
Experience setting product priorities and managing and communicating tradeoffs
Knowledgeable about advertising technology, especially attribution
Experience communicating with technical, business, and external stakeholders
Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders
Customer service orientation and experience in a client-facing capacity
Demonstrated experience driving resolution in the context of competing perspectives
Organizational and people skills and experience setting priorities, problem-solving, multi-tasking and working independently in a dynamic, rapidly changing workplace
Deep knowledge of advertising trade association standards around measurement, analytics, audience marketing, etc.
Experience building and launching measurement and analytics products, services, and standards
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
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