Product Marketing Manager, Business Process and Technology at Facebook
Menlo Park, CA, US
At Facebook, we make advertising meaningful for everyone: for people, and for the 7 million businesses who use our platform to connect with people across the Facebook family of apps. To provide the best customer experience for the businesses who use our advertising platform, we empower our sales, support and marketing teams with tools to help them manage customer relationships through powerful insights and strategic guidance. We're looking for an experienced leader who is passionate about technology, innovation and advertising to join our Business Process & Technology Product Marketing Team. The Product Marketing Manager will be responsible for driving product requirements gathering, executing internal product launches and driving adoption across the Sales and Marketing organization. Must have a proven track record demonstrating strong analytical skills, strategic thinking, and decision making under uncertainty. Ideally this candidate will have prior experience with internal tools and products that supported Sales and Marketing functions as well as collaboration software, web analytics, and enterprise data that supports all of these applications. He or she must thrive with cross-functional teams and exhibit excellent analytical and communication skills.

Product Marketing Manager, Business Process and Technology Responsibilities
  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
  • Demonstrate a strong understanding of the broader Facebook ecosystem to develop strategic product direction and positioning
  • Lead market segmentation and opportunity assessment efforts to prioritize product opportunities for helping Facebook sales and marketing teams work more efficiently and effectively serve client needs
  • Plan and lead cross-functional efforts to drive successful product beta programs and launches
  • Drive product adoption and usage by developing and managing detailed, long-term adoption plans
  • Partner effectively with Product Management and all sales channels to create world-class product marketing communications, including all sales-facing materials and training
Minimum Qualifications
  • BA/BS degree
  • 5+ years relevant work experience, with at least 2 years working in a product marketing, analytics or management capacity (working with sales and or engineering leadership)
  • Quantitative analytical experience and communication skills
  • Demonstrated problem solving skills with experience providing business insights and recommendations from multiple input sources (e.g. data sets, interview feedback, research)
Preferred Qualifications
  • Masters degree
  • Demonstrated cross-functional leadership within a dynamic, rapidly changing environment
  • Background in online marketing, ad operations, analytics, customer relationship management, and/or strategy consulting
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
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