Senior Manager, Alliance Marketing at Rubrik
United States of America

 Job Summary

Rubrik is one of the fastest growing companies in Silicon Valley, revolutionizing data protection and management in the emerging multi-cloud IT industry. Recently named as one of Linkedin’s 2019 Top Companies, our mission is to unlock the power of data by organizing and protecting the world's business information by building a forward-thinking, design-oriented brand that impacts the perception of user interface and experience in enterprise.

We aren’t shy about crafting products to solve problems no one has tackled or thought about before by defining the industry, instead of waiting for directions. Rubrik is the world's first platform to orchestrate data for hybrid cloud enterprises anytime, anywhere. We blend future-proof architecture with consumer-grade simplicity to pioneer a fresh approach to an old problem.

Our focus is on the people that can produce extraordinary results. We need individuals who feel comfortable in ambiguity and excited by the prospect of a challenge. Bottom line, if you have a limitless drive and like to win, we want to talk to you!

We are looking for an experienced Sr. Manager, Alliance Marketing with expertise in bringing Alliances, Sales, and Marketing teams together. This role reports to the Sr. Director of Channel Marketing. At the core, you are a true marketer with a strong understanding of the partner landscape. The ideal candidate is innovative, motivated, and should be both operational and strategic.

The Sr. Manager, Alliance Marketing will be a critical resource in designing and implementing integrated marketing campaigns with a focus on Rubrik’s top cloud alliance partners through multiple, cross-functional channels. The ideal candidate has specific experience in both setting strategy for and running execution on a multitude of marketing programs including content marketing, digital, social, email, direct mail, and physical events.

The right person has poise and confidence in working with executives and other stakeholders, but also knows the nuances of pushing back and saying no when necessary. Key to success in this global role is an ability to hit the ground running, consistently working with teams across the company to help plan, prepare and execute marketing programs, campaigns, events, and communications to, with, through and for our partners.


Where you can make an impact:

    Create our integrated alliance marketing strategy, including planning and executing coordination of global programs to drive new audience acquisition and pipeline goals
    Develop and maintain relationships with key partners, alliance directors and internal stakeholders to help further the relationship and joint marketing opportunities
    Align and work with key marketing and sales functions including product marketing, field marketing, demand generation, global events, corporate communications, customer marketing, channel marketing, digital marketing and inside sales to develop integrated programs aligned to our alliance and business development team’s goals
    Build annual and six-month comprehensive multi-channel, multi-partner integrated marketing plans (including content marketing, digital, social, email, direct mail, and physical events)
    Develop and maintain a captivating customer journey through digital (web, media, social, etc.), direct mail programs (door openers, appointment setting, etc.), and in-person (event formats) engagement vehicles to deliver fully integrated campaigns
    Drive creation of infographics, web content, videos, animations and other innovative marketing assets to convey how Rubrik addresses specific industry challenges in a fun and engaging way
    Own accountability with the regions and other business stakeholders to deliver campaigns worldwide
    Set, track and report progress around KPIs and ROI metrics, including regular read outs on the performance of partner marketing programs. Conduct quarterly marketing reviews with key alliance stakeholders (internal and partner) to review success/progress, identify gaps and maintain executive alignment and support
    Manage your budget to optimize spend across creative, content, and execution
    Work closely with Partner Communications to create and deliver targeted communications to our Alliance partners, as well as internal communications to sales and marketing teams


Ideal background:

    5+ years experience in alliance marketing, with a BS in Business or Marketing
    Self-motivated, can work independently and proactively to resolve issues, take ownership for tools and processes
    Ability to work in a highly cross-functional environment to drive outcomes-based plans, programs and execution
    Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing and deep knowledge of digital marketing
    Top notch project management skills. You know how to keep the trains running on time, while maintaining good relationships
    Experience in developing global campaign strategies with organizations such as Amazon Web Services (AWS), Microsoft and other Independent Software Vendors (ISVs), Managed Service Providers (MSPs), Systems Integrators (SIs)
    Proven ability to manage projects end-to-end, including follow-up and measurement
    Excellent writing, presentation, and communication skills
    Experience working with regions outside the US
    Solid working knowledge of the B2B marketing technology landscape (Marketo, SFDC, etc.)