Vice President of Product Marketing at Model N
San Mateo, CA, US

We are seeking a Vice President of Product Marketing to join the Model N marketing team. This leader will report to the Chief Marketing Officer and is responsible for messaging, product launches, go-to-market strategy, sales enablement, and ultimately the market success of the Model N portfolio. Life sciences and high-tech companies comprise our core customer base and a significant opportunity remains; this leader will be instrumental in realizing this potential. It is a critical role and excellent chance to make a big impact.

Responsibilities:

  • Go-To-Market Strategy & Execution: Work with product teams on our product vision, strategy, and roadmap, including the definition of positioning, messaging, pricing, and go-to-market strategies. Conduct routine assessments of the organization’s go-to-market processes and address gaps in performance.
  • Content Marketing: Collaborate with marketing and other thought leaders in the organization to develop programs and GTM content across cross-functional teams including content creation for product launches, demand generation programs, website content, social media, product videos, webinars, case studies, blog posts, and more.
  • Competitive Intelligence: Maintain a firm grasp of the competitive landscape and identify areas of competitive differentiation and positioning for internal consumption and competitive programs.
  • New Product Introduction: Lead the product launch process for marketing; ensure all marketing materials are updated and ready for launch; brief analysts and press in advance; ensure sales is enabled with the correct positioning, messaging, and pricing to be able to sell effectively on day one.
  • Evangelism: Evangelize the value of the Model N at executive briefings, marketing events, webinars, as well as other sales and marketing channels.
  • Sales Enablement: Train field organization on product positioning, pitches and selling against competitors. Support deals by preparing slide decks and meeting with customers and prospects as needed.
  • Lead, influence and coordinate Model N’s position in all analyst reports and recommendations.
  • Provide leadership, direction and mentoring to guide the product marketing staff in its day-to-day activities.

Requirements:

  • 12+ years’ product marketing experience in B2B enterprise software
  • Bachelor’s degree required; MBA a plus
  • Proven experience growing ARR at B2B SaaS businesses selling to enterprise-level companies
  • Experience with the life sciences industry is required, e.g., selling to or working in the industry
  • Leadership experience including the ability to build & grow a team and to collaborate & influence across product lines and functional groups.
  • Proven track record developing compelling positioning and thought-leadership content that drives sales and customer retention, and positively influences analysts, media, and investors.
  • Strong communications skills including speaking at industry events
  • Proven creative thinker that can generate and execute on innovative product marketing ideas



About Model N 

 

Model N is a leading provider of cloud revenue management solutions for life sciences and high-tech companies. Driving mission-critical business processes such as pricing, quoting, contracting, regulatory compliance, rebates and incentives, our software helps companies know and grow their true top line and maximize every revenue moment at speed and scale. With deep industry expertise, Model N supports the complex business needs of the world’s leading brands in pharmaceutical, medical technology, semiconductor, and high-tech manufacturing across more than 100 countries, including Johnson & Johnson, AstraZeneca, Novartis, Microchip Technology and ON Semiconductor. For more information, visit www.modeln.com. Model N® is the registered trademark of Model N, Inc. Any other company names mentioned are the property of their respective owners and are mentioned for identification purposes only.