Senior Content Strategist at NewsCred
London, GB

But we are not resting on our success. We believe that modern marketing organizations will have their own operating system, just as Engineering has Jira and Sales has Salesforce.

This Marketing OS will centralize where campaigns get planned and marketing teams work together. There are many big companies competing to be the winner, but we think we have the lead because of our expertise in content and the robustness of our software.

What You’ll Do

Client Onboarding

  • Facilitate discovery sessions with clients to understand their goals, guidelines and resources related to their editorial efforts
  • Help run editorial kick-offs with clients to prepare them to effectively curate licensed content and manage original content creation through our software

Content Strategy

  • Develop content strategies in partnership with clients
  • Review marketing performance to make recommendations and optimize program
  • Lead QBRs with clients to ensure alignment on strategy and goals

Original Content Management

  • Facilitate writer pitch process
  • Edit original content for quality and clarity, and ensure that pitches and content are on-brand
  • Project manage content production

Licensed Content Management

  • Utilize subject knowledge and editorial insight to choose a proper mix of content that meets brand and audience needs
  • Proactively monitor the performance of a client’s mix of licensed sources and regularly communicate performance
  • Review the ongoing curation efforts of freelance network, providing feedback and approval of articles

What You’ll Need

  • 5+ years of experience editing and/or writing technology content
  • Experience in content or news ideation and production for either a news organization or a brand
  • Familiarity with the digital marketing space and enthusiasm for working with commercial brands
  • Familiarity with monitoring and reacting to web analytics
  • Comprehensive understanding of tone and voice and ability to adapt to a client’s specific tone (e.g. What makes a Guardian story different from Daily Post story?)
  • Ability to concisely, effectively communicate with managers and colleagues about complex client issues