Head of Marketing Insights - Messenger at Facebook
Menlo Park, CA, US
Messenger is one of the top communications platforms in the world – more than 1.3 billion people use Messenger monthly to stay in touch with their family and friends. Messenger is free and offers instant and messaging and audio/video calling, available on phones all over the world. We are laser-focused on building a messaging service that works fast and reliably anywhere in the world.

We're seeking a leader for the Messenger Marketing Insights team who demonstrates remarkable ability to harness and translate strategic insights into actionable marketing plans and communications and create strong cross-functional partnerships with marketing, product, policy and comms. This role will help enable the growth of the brand marketing function, support brand/creative strategy development, optimize marketing performance, refine audience approaches and ultimately create more value for users around the world.

The ideal candidate will be a marketing research expert, with exceptional research skills across both qualitative and quantitative methodologies, proven hands-on experience as practitioner and leader, a hunger to drive significant business impact/outcomes, an orientation toward strategic thinking to drive product/brand outcomes, and an interest to remain deeply engaged in the execution of work. Strong time management and communication skills are critical, and a passion for technology and Messenger is a must. Candidates must be comfortable and effective working with remote teams around the world.

This role is based in Menlo Park, but travel may be required up to 20% of the time.

Head of Marketing Insights - Messenger Responsibilities
  • Partner with marketing, communications and product organizations to understand consumer needs and product use cases, define brand positioning, develop audiences, inform creative expression, execute go-to-market plans, and optimize/improve marketing communications to achieve business objectives
  • Inform and shape Messenger’s brand strategy and help build reputation and trust for the brand as it continues to grow
  • Design and execute comprehensive, best-in-class qualitative and quantitative research solutions, at both the product and brand level. Leadership in technique and methodology is essential
  • Identify core human truths to influence executional strategy, goals and metrics to ensure line-of-sight to success
  • Translate data insights into actions and recommendations - core focus will be on marketing and communications strategy and plans, at both a brand and product level
  • Partner with Decision Science to develop hypotheses and comprehensive test and measurement plans, to design and execute experiments to achieve marketing objectives and drive marketing effectiveness
  • Produce highly effective communication and provocation to influence decision-making and brand planning. Ability to interface directly with leaders
  • Hire and develop an effective team of marketing researchers
Minimum Qualifications
  • 5 or more years of experience with brand identity, marketing strategy, branding, or brand marketing
  • 5 or more years of experience with people management
  • 12 or more years of experience with quantitative research, qualitative research, or marketing research
  • Proven expertise in leading insights-driven campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
  • Experience in brand building and brand strategy development, interfacing productively with creatives and brand marketers to steward successful campaigns from start to finish and to think holistically/creatively in addition to technically/analytically
  • Effective engagement both at the technical/product level as well as on brand marketing/communications
  • Experience in engaging in research work at a tactical/executional level as well as managing the growth and development of a team
  • Problem-solving skills and experience moving quickly from blank state to well-defined problem with a suitable methodology
  • Communication and presentation skills with proven track record of using insights to influence executives and colleagues
  • Experience quickly scaling and prioritizing in a dynamic and fast-paced environment, drive change, and collaborate effectively with a variety of partners
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
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