Product Marketing Manager, Growth and Connectivity at Facebook
Menlo Park, CA, US
Facebook Connectivity's mission is bringing more people online to a faster Internet. Together, with hundreds of partners across dozens of countries, Facebook is working to help overcome the global Internet connectivity challenges of accessibility, affordability and awareness. Our products already serve hundreds of millions of people and drive substantial impact.

Facebook is seeking an individual to help build and scale our Growth and Connectivity partnership products and programs with Handset Manufacturer and Mobile Operator partners globally. We work with hundreds of partners around the world to provide affordable and high quality access to the internet and our family of apps. For example, our programs with mobile operator partners allow people to experience the benefits of being online for free without mobile data charges. Products like Free Basics act as an onramp to the broader Internet with services such as local news, health information, local jobs, communications tools, education resources and local government information. At our scale, even small optimizations such as simplified mobile account access deliver a huge benefit to people’s access to the Internet on various devices. Preinstall programs with smartphone manufacturers helps us ensure that people get the best version of our apps for their device right out of the box, and improve the compatibility of our apps with each device model.

This position will be responsible for developing strategy with Product and Engineering teams and ensuring successful execution for multiple initiatives in this area, ranging from new product experiments to new partnership opportunities. At the go-to-market phase, this person is responsible for developing a quantitative business case and articulating the value proposition through collateral while also leading the cross-functional go-to-market process which includes planning, prioritization and goals. The focus of this role will be driving the development of product strategy with the Product and Engineering teams based on quantitative analysis, industry research and partner insights. For products that reach substantial scale, this individual will collaborate with cross-functional teams to understand product success factors and develop playbooks and processes for driving growth and partner adoption at scale.

This is a full-time position based in Menlo Park, California.

Product Marketing Manager, Growth and Connectivity Responsibilities
  • Drive product strategy:
  • Lead market assessment based on quantitative analysis, qualitative feedback and view of market
  • Identify and evaluate long-term opportunities based on research, quantitative analysis, deep understanding of Facebook technologies and a strategic view of the industry and its business models
  • Analyze product and partner performance, synthesize partner feedback and advocate feature improvements (including A/B testing to prove incremental impact)
  • Lead Go-to-Market:
  • Articulate and validate partner value proposition and establish quantitative business case (i.e. ROI/TCO/NPV)
  • Develop go-to-market strategy (market prioritization, pipeline, goals)
  • Create positioning and collateral (i.e. pitch, objection handling, case studies)
  • Lead cross-functional execution and planning to support product launches and scaled adoption efforts globally
  • Drive product growth and partner success:
  • Develop product and partner growth playbook in partnership with product, data science and other teams (i.e. growth levers, tactics, prioritization, metrics)
  • Manage pilots (i.e. define scope, roll-out strategy, recruit partners and support evaluation of results)
  • Support partnership teams globally as a subject matter expert to enable partner success and best practices adoption
  • Ability to travel internationally, up to 30% of the time with flexibility to work across time zones and influence remote teams
Minimum Qualifications
  • 5+ years of experience working in a product marketing, product management, management consulting, product strategy or equivalent function (partnered with product management and/or engineering on strategy and go-to-market)
  • Quantitative analytical experience (i.e. SQL) in decision making with large data sets and quantitative analysis or other data science training
  • BS/BA degree in Business, Engineering, Computer Science, Economics or related discipline
Preferred Qualifications
  • Experience with influencing and developing strategic partnership products and programs at global scale
  • Experience collaborating and leading cross-functionally with experience building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
  • Highly organized, resourceful and action-oriented individual with experience driving focus, clarity and prioritization in a fast-paced environment
  • Communication and presentation skills
  • MBA
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
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