Field and Channel Marketing Manager (India/Asia Pacific) at Aryaka Networks
Bangalore, IN

The Field and Channel Marketing Manager will be responsible for driving field and channel facing marketing campaigns and activities in India and certain areas of the Asia Pacific region to increase the number of leads and grow the marketing generated revenue contribution from the region.

The ideal candidate will have strong experience in conceptualizing, planning, socializing, executing, tracking, and reporting on field and channel marketing for a global B2B technology company.

Responsibilities:

  • Be the region’s primary point of contact for Field and Channel Marketing
  • Develop strong relationship with sales, SDRs, channel partners, marketing operations and other team to develop an inclusive strategy
  • Own regional website, content, webinars, events, e-mail campaigns, newsletters, partner recruitment & enablement
  • Plan, develop, and execute regional field and channel marketing campaigns
  • Drive awareness & lead generation by owning regional marketing efforts
  • Develop relationships with channel partners, channel account managers and sales development to drive integrated marketing campaigns and joint go-to-market activities
  • Enable channel partners including conducting enablement training
  • Develop quarterly plans aligned with market penetration and lead goals aligned with budget allocation
  • Role may require approx. 10-20% regional travel as well as work with other global time zones

Key Skills & Experience required:

  • 5+ years proven B2B Field and Channel Marketing experience in a global channel-led technology brand
  • Demonstrated experience in a similar role delivering top-line impact through field and channel marketing campaigns and activities
  • Skilled at driving regional awareness and lead generation to increase marketing generated revenue contribution for a targeted region
  • Strong stakeholder management experience across globally spread cross-functional teams of sales, channels, and marketing
  • Strategic thinker with hands on experience in getting things done
  • Excellent written and verbal communication with high proficiency in English as well as strong interpersonal skills
  • Knowledge of Marketo, Salesforce, ZoomInfo etc. a plus