Senior Marketing Operations Manager at Zillow
Seattle, WA, US

About the team

This job helps drive Zillow Group’s success by identifying, defining, sourcing, and owning the implementation and integration of 3rd party marketing tools that improve internal infrastructure and systems to enable Zillow’s marketing organization. The ideal candidate shines in a fast-paced and ambiguous environment, and has a balance of business sense and technical skills. If you are passionate about solving sophisticated problems and have an appetite for enabling marketing strategy teams and delivering the vision of Zillow 2.0, we want to hear from you!

About the role

Identify and drive efforts to integrate external marketing tools, internal tools, marketing automation software, customer relationship management systems, customer data platforms, etc. which will optimize capabilities across multiple business units.

Support Marketing roadmap by providing outstanding technology solutions. Collect end user requirements, perform vendor discovery and scorecard evaluations, select and contract vendors and drive implementation.

Embed with both marketing and tech teams to interpret their needs and drive alignment on a single set of requirements for vendor RFI/RFPs that balances not only Marketing’s needs but also the needs of the Enterprise and long-term scalable solutions.

Be passionate about staying on top of marketing technology trends and forming relationships to understand capabilities of various vendors and the broader marketing technology ecosystem.

Bring technical program management expertise by synthesizing cross-functional teams, connecting dots and identifying potential roadblocks, holding people accountable and raising flags on behalf of the project/program, and translating issues/needs across marketing, tech, and data engineering teams.

Understand how to improve functional capabilities of existing marketing tools, and define logical integrations between them.

Help to enable cross-channel orchestration, personalization, dynamic content, next best action and other best industry practices.

Ensure key marketing metrics, tracking, and reporting/measurement requirements are considered to improve business impact and value.

Who you are

The Marketing Operations team is working to enable marketing and product teams with technology, data, and optimized digital experiences, so they can deliver on Zillow’s mission and “give people the power to unlock life's next chapter”! Our Marketing Operations vision is to make behind-the-scenes complexity look simple and bring efficient solutions to marketers’ fingertips while prioritizing a coordinated customer experience, scalable operational infrastructure, and significant business impact.

 

5 years of marketing or related experience plus 2 years experience in marketing operations.

Experience driving transparency from ambiguity in highly matrixed organizations and fast-paced environments.

Flexible, results-oriented collaborator and adaptable teammate who can adjust your own priorities for the good of the broader team.

Knowledge of various marketing automation platforms, ideally both B2B and B2C.

Proactive, organized, with an eye for detail and combined with excellent project management skills.

Strong analytical and problem-solving skills.

Tenacious and resilient with the ability to evolve amidst an innovative business environment.

Outstanding communication (written and oral) and interpersonal capability.

Experience with one or more of the following is a plus: any programming language, channel/marketing strategy, data analysis, and/or specific hands-on-keyboard experience with any marketing automation platform.

Get to know us

Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. Zillow is part of Zillow Group, whose mission is to build the largest, most trusted and vibrant home-related marketplace in the world.

At Zillow Group, we're powered by our inclusive work culture, where everyone has the support and resources to do the best work of their careers. Our efforts to streamline the real estate transaction is supported by our passion to empower people and enrich lives around everything home, a deep-rooted culture of innovation, a fundamental commitment to Equity and Belonging, and world-class benefits. But, don't just take our word for it. Read our reviews on Glassdoor and recent recognition from multiple organizations, including: Fortune 100 Best Companies to Work For (#69), Fortune Best Workplaces for Diversity (#38), Fortune Best Workplaces for Parents (#31), Fortune Best Workplaces for Women (#20), Fatherly's Best Workplaces for New Dads (#37), JUST Capital 100 Company (#69), Bloomberg Gender Equality Index constituent.

 

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.