Sales Development Representative at TrustRadius
Austin, TX, US

As the Sales Development Representative, you will play a vital role in the growth of our sales pipeline.  You will identify and qualify sales opportunities, partner with our sales team to determine the accounts that require penetrating, target those accounts, respond to inbound leads, and set initial appointments. This role will encompass research, outreach, collaboration, time management, pipeline development, and thorough communication. You’ll need to be comfortable and confident in communicating with C-level prospects.

Key Accountabilities

1) Lead & Appointment Generation:  

  • Directly responsible and accountable for producing qualified leads and appointments between the prospects and Account Executives to assist in meeting company objectives.
  • Partner with Account Executives to develop a given territory and call on targeted account lists, build relationships with key decision makers to identify project and business needs.
  • Achieve quarterly lead generation and conversion goals set by sales management.
  • Proactively call into accounts on targeted lists by utilizing and maintaining corporate database.
  • Proficiently use tools such as Salesloft, Salesforce, Apollo, and ZoomInfo.
  • Maintain strong relationship with sales and growth markt teams through clear communication and follow-up.

2) Internal Communication:

  • Facilitate communication between Marketing and Sales, particularly to help improve the lead-qualification criteria, process, and tools.
  • Provide feedback to the Marketing team on quality of inquiries/leads obtained through various Marketing/Sales vehicles and provide input for future campaigns and promotions.
  • Continually improve the quality of the marketing database by updating records to ensure accurate account and contact information.

3) Continuous Learning & Professional Development:

  • Constantly improve sales skills, sales development skills, and product and market knowledge by actively reaching out to other people in the company.
  • Maintain up-to-date knowledge on all TrustRadius' product offerings through marketing materials, enablement resources and participation in product demonstrations and client meetings.
  • Stay current on industry trends and maintain knowledge of competitors’ product offerings.

Requirements & Preferred Skills

  • 1+ years experience in sales, sales/market development, or other role involving cold outreach
  • Self-motivated with an entrepreneurial spirit
  • Proven track record of exceeding goals
  • Active in professional communities such as LinkedIn
  • Great communication skills and ability to connect with executives
  • Well organized, with the ability to prioritize tasks and manage time effectively
  • Ability to penetrate accounts and nurture potential opportunities
  • Understanding of consultative sales process
  • Proven problem solver with a strong desire to learn
  • Self-motivated with an entrepreneurial spirit
  • Strong research skills
  • Experience with tools including Salesforce, Salesloft or Outreach, and other core sales and sales development tools
  • Bachelor's degree or equivalent experience