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Vice President, Lifecycle Marketing
Remote / United States of America
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130 Sutter St, San Francisco, California 94104, US
Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 300 million unique visitors per month and hosting more than 250,000 wikis, Fandom.com is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms.
About this Role
The "VP, Lifecycle Marketing" will be responsible for driving organic audience growth and deepening fan engagement and time on site across platforms in order to improve Fan loyalty and LTV (advertising sales revenue, commerce, data sales). This VP will own B2C Marketing across all Fandom platforms with a laser-like focus on the Fan, Creator, and their experiences. Success in this role will require 1) building a highly effective Fan Engagement strategy and digital-first playbook, 2) installing the optimal MarTech stack to enable personalization, 3) structuring and leading a high-performance Lifecycle Marketing team, as well as 4) building strong cross-functional partnerships to create long-term, high value relationships with Fans. This individual must be comfortable leading in a fast-paced, constantly changing, and evolving environment.
The VP will collaborate closely with leaders across the product and technology organizations, the community team, finance, analytics, sales marketing, and our in-house content and creative teams on a number of projects to drive fan and creator satisfaction and engagement, all for the love of fans. They will be at the forefront of driving the evolution of Fandom towards its mission to be the entertainment and gaming fans' first choice for community and experience. They will report to Fandom's CMO.
Build a holistic marketing roadmap to convert casual users into engaged, returning visitors and buyers through customer segmentation, journey mapping, connected cross-platform experiences and advanced CRM
Collaborate with product leadership to drive discovery, engagement, and retention by establishing critical martech infrastructure, and delivering integrated content and commerce experiences that foster repeat visits (DAU/MAU), conversion, and builds LTV
Partner with product and research/analytics to determine how and where to integrate registration opportunities and gates throughout the platform experience to balance ad sales monetization and longer-term loyalty and retention
Collaborate with data science and engineering to uncover and reach audience segments at the right time and place in their customer journey, using a smart buy vs. build mentality to accelerate integration of best-in-class CRM tools/tactics
Collaborate with the gaming team to understand release schedules, partnerships, and profitability to drive conversion against high margin and high opportunity games and bundles
Partner with the community team to understand creator needs to build holistic and connected fan and creator experiences that super-serve both audiences
Design and implement experimentation frameworks to optimize across the full funnel from acquisition to conversion utilizing all Fandom brands, platforms, and partners to integrate the best content, products, and experiences across the fan journey
Manage audience development, affiliate, and CRM teams, determining structure and resourcing to drive maximum efficiency, expertise, and impact across the organization, including planning for additional acquisitions
Passion about pop culture, entertainment and gaming
15+ years of experience in consumer marketing, audience development, CRM
6+ years of people management experience
Experience in eCommerce and/or dual-sided platforms
Experience in gaming a plus
Strong data acumen, with ability to synthesize data and insights into succinct strategies and action plans
An understanding of competitive landscape, best practices, and martech platforms and tools
Experience with technical, regulatory, product/engineering aspects of marketing
Strong understanding of creative effectiveness and customer-centric design
A bias toward action and have a strong sense of urgency and attention to detail
An agile mindset and effective in navigating fast-paced environments, quick to experiment and fail
Ideally, experience with a VC-backed, early-stage start-up, or a PE-owned turn-around
Benefits & Perks
Vibrant team culture, periodic team lunches, and happy hour events
Comprehensive Medical, Dental, Vision
Training (unlimited Udemy + more)
Flexible working hours and time off
Equity & Retirement Programs, including 401K match
Paid Parental Leave
International work environment with start-up culture
Fandom powers fan experience. We are the world's largest fan platform. Reaching more than 315 million unique visitors per month and hosting more than 250,000 wikis, Fandom.com is the #1 source for in-depth information on pop culture, gaming, TV, and film, where fans learn about and celebrate their favorite fandoms.
Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.
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