- Job Type: Full-Time
- Function: Marketing/PR/Product Mktg
- Industry: Services
- Post Date: 03/03/2025
- Website: zopa.com
- Company Address: Cottons Centre, Tooley Street, London, United Kingdom, SE1 2QG
About Zopa
We’re Zopa, and we want to make money work better for you.Our diverse team is united in their mission of creating simple, fair and honest financial products that have the customer’s needs at their heart. We’re proud that this dedication is reflected in our excellent rating on TrustPilot.
Job Description
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!
We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife
In this brand new role of Growth Marketing Manager you will lead the design, execution, and scaling of our refer a friend program. This person will reverse-engineer the best referral programs globally, combining technical know-how, UX excellence, compelling offers, and innovative marketing strategies to make referrals a core driver of Zopa’s customer acquisition growth working closely with App Experience, Design, product and owned growth teams.
What You Will Do:
- Own, manage, and continuously optimise the performance of Zopa’s Refer-a-Friend programme across all products, making it a key driver of customer acquisition.
- Analyse user cohorts and referral data to uncover key triggers, behaviours, and product interactions that drive high-quality referrals and engagement.
- Design, implement, and evaluate A/B tests to measure the effectiveness of referral incentives, messaging, and user experience, ensuring continuous improvement against key performance metrics.
- Develop data models, forecasts, and in-depth analyses to track and enhance the performance of the referral programme.
- Collaborate with Product, Marketing, and Creative teams to align referral strategies with broader business goals, ensuring a seamless and compelling user experience.
What we're looking for:
- You have proven experience in growth marketing, product management, or a similar role, with a focus on referral programs or customer acquisition.
- You have solid skills in data analysis to measure campaign performance, optimize strategies, and understand customer behaviours
- You're impact-driven, thrive on challenges, and have a proactive, self-starter mindset
- You collaborate effectively within cross-functional teams (Product, Engineering, Design, Marketing) to translate business needs into actionable solutions
- You have a genuine interest in understanding different user cohorts and shaping their product experience in a positive way
- Experience in Fintech, B2C digital businesses, or fast-paced scale-up environments is a plus, but not required
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Flexible working? Yes please!
At Zopa we value flexible ways of working. We understand the benefits of face-to-face collaboration and the importance of a good work-life balance. Our teams work in a hybrid manner, from our vibrant UK offices and the comfort of their own homes, at a frequency that suits the team and the work they do.
Not only that – you'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.
*Subject to having the right to work in the country of choice
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.